City of Baltimore · 1 month ago
Marketing and Communications Lead, Municipal ID program (NCS) - BCIT
Baltimore, MD
Full-time
Onsite
Entry Level
$80K/yr - $127K/yr
1+ years expThe City of Baltimore is committed to driving social impact and serving its citizens. The Marketing & Communications Lead will support outreach and engagement for the Municipal ID Program, focusing on digital engagement and community communications while maintaining brand consistency and providing administrative support to partners.
GovernmentNewsPayments
Responsibilities
Assist with managing social media accounts, posting updates, answering basic questions, and monitoring engagement
Support email marketing efforts by drafting messages, updating contact lists, and preparing analytics summaries
Update website or online platforms with current program information, events, and resources
Draft simple media materials such as event announcements, talking points, and background information
Help coordinate logistics for interviews, community events, and press moments
Track media coverage and maintain organized records of outreach efforts
Ensure that flyers, social posts, presentation slides, and outreach materials follow program branding guidelines
Review materials for clarity, tone, and visual consistency before publication
Maintain shared folders with updated brand templates, photos, and approved messaging
Assist senior staff with carrying out the established marketing strategy, including preparing materials, scheduling posts, and coordinating outreach actions
Conduct basic research to understand audience needs and community communication channels
Help with drafting content for newsletters, blogs, and printed materials
Provide administrative support to external marketing consultants, including scheduling, document organization, and tracking deliverables
Assist with communication to local businesses, community partners, or arts/culture organizations participating in resident benefits or outreach activities
Support planning and promotion for Municipal ID pop-up events
Qualification
Required
Have an associate's degree or equivalent experience in Communications, Marketing, Public Relations, or a related field
Have 1–2 years of experience (internships acceptable) in communications, digital engagement, or community outreach
Strong writing and editing skills
Basic understanding of social media platforms and analytics
Comfortable working with diverse communities and audiences
Strong organizational skills and attention to detail
Ability to learn quickly, take direction, and manage multiple tasks
Interest in municipal services, community engagement, and public-sector communication
Preferred
A bachelor's degree is welcomed but not required
Experience with social media, basic design tools, or community-based organizations is a plus
Bilingual or multilingual applicants are encouraged
Benefits
Medical, prescription drug, dental, vision, optional life, AD&D, and FSA plans
Wellness programs, support groups, and workshops
Company
City of Baltimore
City of Baltimore is a government administration that provides public monuments and general services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Debbie Jacobs Rock
CEO/Founder
Alexandra (Alli) Smith
Chief of Partnerships & Philanthropic Strategy
Recent News
2025-09-24
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