MSC Cruises · 5 hours ago
Paid Media Specialist
Miami, FL
Full-time
Hybrid
Mid Level
3+ years expMSC Cruises, the world’s third-largest cruise brand, is hiring a Paid Media Specialist to support the development and execution of paid media campaigns. This role will focus on assisting with media planning, buying, and optimization across various platforms to maximize campaign effectiveness and drive brand awareness.
LeisureTourismTravel
No H1B
U.S. Citizen Only
Responsibilities
Plan, execute, and oversee media projects from conception to completion, ensuring all deliverables are met on time
Manage centralized media team project tracking and save all documents to shared drive
Own creative trafficking process across offline and online channels, ensuring timely delivery and proper implementation
Manage creative specs and collaborate with internal and external teams to secure creative for paid campaigns
Prepare monthly, quarterly & ad hoc asset decks to share creative overview with leadership
Collaborate with agency and internal stakeholders to synthesize creative reporting to optimize creative strategy
Support sales & trade team on all paid activity including Trade Media & Co-Op
Collaborate with marketing and eCommerce analytics to manage media-driven analyses and data-requests
Review offline plans across Out of Home, Radio & Television to ensure strategic alignment
Track and analyze campaign performance metrics to identify optimizations to improve performance
Assist in maintaining relationships with media vendors, agencies, and industry partners to stay updated on new opportunities and emerging media channels
Stay informed on emerging media trends, digital advertising platforms, and industry best practices, recommending innovative approaches to enhance media effectiveness
Process invoices from Media Partners & Agency to ensure accuracy and timely payment
Support marketing budget tracking and reporting to ensure campaigns stay within allocated budgets
Qualification
Required
3+ years of experience in media planning, buying, and optimization, preferably within consumer-facing industries such as travel, leisure, hospitality, retail, or similar
Bachelor's degree in Marketing, Business, or related field; additional marketing certifications or training is a plus
Detail-oriented and proven ability to thrive in a fast-paced environment
Experience working with media agencies and vendors, with excellent negotiation and communication skills
Familiarity with digital advertising formats, audience targeting, and campaign measurement
Ability to analyze campaign data, generate reports, and provide actionable insights
Knowledge of offline and online paid media strategy, planning and execution
Strong understanding of Paid Media & Web Analytics Platforms including Meta, Google Ads, SA360, DV360, DCM, Yahoo DSP, TikTok, Pinterest, Reddit, Snapchat, Bing, Google Analytics, and Adobe Analytics
US Passport or US Permanent Resident required
Preferred
Media planning experience at Ad Agency and/or in-platform hands on keyboard digital campaign management
Company
MSC Cruises
MSC Cruises is the leader in the Mediterranean cruise market
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$6.94M2017-04-05Series Unknown· $6.94M
Leadership Team
A
Alfonso Piccirillo
Chief Financial Officer
Daniele Buonaiuto
Chief Information Officer
Recent News
The Orlando Sentinel
2026-01-17
Digital Journal
2025-12-16
Company data provided by crunchbase