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Axalta · 8 hours ago

Sales Manager, Coil & Architectural Industrial Coatings

United States

Full-time

Remote

Director/Executive

10+ years exp

Axalta is a leading company in the coatings industry, focused on delivering innovative solutions that protect and enhance products. The Coil & Architectural Sales Manager will be responsible for driving sales strategy, managing a commercial sales team, and fostering customer relationships across North America, while ensuring alignment with business objectives.

IndustrialIndustrial ManufacturingManufacturingSustainability

Responsibilities

Overall management of Coil & Architectural commercial sales team in North America comprised of #6-8 direct reports

Sales Leadership & Ownership Lead and develop the North American Coil & Architectural sales team, fostering a culture of accountability, performance, and customer focus. Set clear sales targets and take full ownership for delivering on revenue, margin, customer growth, and profitability goals

Customer Segmentation & Channel Strategy Develop and execute customer segmentation and channel coverage strategies to optimize sales efficiency and deepen engagement with priority accounts. Ensure alignment of resources and tactics across OEM direct sales, coaters, distributors, and specifiers to drive growth and margin

Cross-Functional Commercial Leadership Act as the commercial lead for cross-functional collaboration with product management, technical service, marketing, operations, and supply chain. Ensure customer requirements and market insights are translated into product innovations, service solutions, and commercial execution

Sales Execution & Pipeline Development Provide hands-on leadership in managing the sales pipeline, coaching team members on opportunity development, deal progression, and closure. Use data-driven insights to prioritize efforts, track performance, and continuously improve sales execution

Market Expansion & Business Development Identify and lead strategic growth initiatives including expansion into new markets, applications, and geographies. Collaborate with internal stakeholders to evaluate market trends, shape go-to-market strategies, and drive entry into adjacent or emerging segments

Sales Talent Development Recruit, mentor, and retain top sales talent. Create a performance-driven culture that emphasizes personal accountability, business acumen, and customer centricity. Establish coaching routines and career development paths to build a strong succession pipeline

Sales Operations & Compliance Ensure full adherence to commercial policies, pricing structures, and Delegation of Authority (DOA) guidelines. Support contract negotiations and customer agreements, escalating strategic matters to executive leadership when necessary

Customer Engagement & Relationship Management Maintain a consistent presence with customers through regular site visits and proactive engagement. Act as a trusted advisor and primary commercial liaison, ensuring a high standard of customer experience and responsiveness

Performance Management Establish sales KPIs and regularly review team performance against goals. Track sales metrics (revenue, margin, selling expenses, inventory, past due AR, etc.) and take corrective action as needed to ensure targets are achieved

Salesforce and Reporting Champion the use of Salesforce.com to ensure accurate tracking of customer activity, sales opportunities, and key initiatives. Prepare and present sales reports, forecasts, and business reviews for senior leadership

Budget and Cost Management Manage regional budgets and expenditures, ensuring alignment with financial targets. Recommend and prioritize investment in R&D, market development, and capability enhancements based on customer demand and business potential

Qualification

Sales LeadershipIndustrial Coatings ExperienceStrategic Account PlanningFinancial AcumenSalesforce ProficiencyCustomer EngagementCommunication SkillsTeam Management

Required

Bachelor's degree in Business, Science, Engineering or related field preferred but not required; advanced technical or commercial education is a plus

Minimum of 10 years of experience in the industrial coatings, chemicals, or related B2B industries with a strong track record in sales, technical service, or marketing

Proven experience leading high-performing sales teams and driving measurable commercial outcomes

Deep knowledge of customer value drivers, supply chains, and buying behaviors in the coil and architectural coatings market

Demonstrated success in strategic account planning, complex negotiations, and growing key accounts

Strong financial acumen with the ability to interpret data, manage budgets, and align sales efforts with business goals

Excellent communication and interpersonal skills, with the ability to influence internal stakeholders and external customers at all levels

Proficiency in Microsoft Office tools, especially Excel and CRM platforms (e.g., Salesforce)

Willingness to travel 40%+ as required to engage with customers and team members

Preferred

A background in liquid and powder coatings is strongly preferred

Company

Axalta

Glassdoor3.2

Axalta provides performance coatings for a wide range of industrial applications; light vehicle and commercial vehicle coatings for original equipment manufacturers; and refinish surface preparation and coating systems for body shops globally.

Founded in 1866

Glen Mills, Pennsylvania, USA

10001+ employees