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Infios · 10 hours ago

Field Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$113K/yr - $113K/yr

5+ years exp

Infios is a leader in supply chain software solutions, helping organizations streamline operations, reduce costs, and improve efficiency. The company is seeking a strategic and results-driven Field Marketing Manager to lead initiatives across North America, focusing on brand awareness, customer engagement, and pipeline growth.

AppsInformation TechnologySoftwareWarehouse Automation

Responsibilities

Plan and Execute Field Marketing Campaigns: Develop and implement comprehensive field marketing strategies and campaigns, including events, digital marketing, direct mail, webinars, and localized content to promote Infios’ supply chain software solutions

Account-Based Marketing (ABM): Design and execute ABM programs tailored to high-value accounts, leveraging personalized content and engagement strategies to drive deeper relationships and accelerate pipeline

AI-Driven Insights: Utilize AI-powered tools and analytics to optimize campaign performance, personalize outreach, and identify new opportunities for engagement and conversion

Lead Generation: Partner with the sales team to generate and qualify leads through field marketing activities, ensuring a steady pipeline of marketing-qualified leads

Event Management: Coordinate and manage all aspects of field marketing events, including logistics, staffing, materials, and on-site execution

Market Research: Conduct market research to identify opportunities and trends, and gather insights to inform future marketing strategies

Mentorship: Provide guidance, best practices, and support to field marketing team members, helping them develop skills and achieve marketing goals without direct managerial responsibility

Performance Measurement: Establish key performance indicators (KPIs) for field marketing activities and track performance to measure success and optimize future campaigns

Collaboration: Work closely with sales, product, and global marketing teams to ensure cohesive messaging and alignment of marketing efforts with business objectives

Budget Management: Manage the field marketing budget, ensuring efficient allocation of resources and maximizing return on investment

Qualification

Field MarketingAccount-Based MarketingMarketing Automation ToolsAI-Driven MarketingProject ManagementCRM SystemsMarket ResearchCommunication SkillsLeadership Skills