Brunswick Corporation · 4 days ago
Senior Digital Marketing Analyst
Chicago, IL
Full-time
Hybrid
Senior Level
$75K/yr - $120K/yr
5+ years expBrunswick Corporation is a global marine leader committed to innovation and transforming experiences on the water. The Senior Digital Marketing Analyst will partner with marketing, product, and data teams to turn complex datasets into actionable insights and predictive models that influence digital product strategy and marketing effectiveness.
BoatingFitnessIndustrialLifestyleManufacturing
Responsibilities
Design and implement statistical models (e.g., regression, time series, clustering, classification) to forecast performance, identify key drivers of marketing ROI, and predict user behavior across channels
Build and maintain forecasting models to project marketing performance (e.g., CPA, LTV, ROAS) and inform budget allocation decisions
Partner with Finance and Performance Marketing teams to optimize media mix using scenario modeling and budget simulations
Analyze and optimize paid media channels including Google Ads, Meta Ads, and Programmatic
Monitor and analyze ROAS, CAC, CPA, CPL, Optimal Frequency, and overall spend efficiency
Conduct funnel, pathing, and user journey analysis using GA4
Support attribution analysis, incrementality testing, and channel contribution reporting, including web properties without eCommerce capabilities
Lead deep-dive analyses on digital campaign performance across channels (Paid Search, Paid Social, Display, etc.) to identify key levers for growth
Develop and refine attribution models to understand marketing effectiveness across touchpoints and inform investment decisions
Support Digital Product teams in quantifying feature adoption, conversion funnel performance, and retention metrics with statistically sound methodologies
Guide A/B and multivariate testing strategies, including test design, lift analysis, and statistical significance validation
Partner with data engineering teams to define requirements for analytics infrastructure, data pipelines, and ETL processes
Develop robust data validation, transformation, and QA processes to ensure analytical accuracy and consistency
Leverage tools such as Azure Synapse to manage large-scale datasets efficiently
Build scalable, interactive dashboards and data stories in Power BI to surface insights for stakeholders
Deliver reporting frameworks that enable real-time monitoring of KPIs (e.g., CPC, CTR, conversion rate, etc.)
Perform market research, competitive benchmarking, and digital trend analyses to uncover new growth opportunities and strategic threats
Serve as the analytics lead for Marketing and Product stakeholders, helping them define success metrics and measure impact
Communicate complex analytical findings in a clear, concise, and actionable way to both technical and non-technical stakeholders, including executives
Qualification
Required
5+ years of hands-on experience in digital analytics, marketing science, or data science roles with demonstrated impact
Strong knowledge of Web Analytics tools (GA4, Adobe Analytics a plus)
Ability to work with paid media platforms including DV360, Google Ads and Meta Ads
Proficiency in SQL and Python (Pandas, NumPy, Scikit-learn), R or other statistical languages a plus
Strong background in statistical modeling, forecasting, and experimental design (e.g., A/B testing, causal inference)
Expertise in working with web and marketing analytics platforms such as GA4, Google Tag Manager, and CRM systems
Experience building predictive models using large datasets from sources like media platforms, customer databases, and product telemetry
Deep understanding of data visualization best practices; experience with Microsoft Power BI, Tableau, Looker Studio, or equivalent tools
Comfortable working with cloud data platforms (e.g., Azure Synapse)
Strong business acumen with the ability to influence cross-functional stakeholders using data and analytical insights
Excellent communication skills, with a demonstrated ability to distill complex findings into executive-ready narratives
Familiarity with tagging frameworks, GTM, and campaign tracking
Exposure to analyzing CRM and lifecycle data
Benefits
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
Wellbeing program
Product purchase discounts
Company
Brunswick Corporation
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.
10001+ employees
H1B Sponsorship
Brunswick Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (35)
2023 (28)
2022 (42)
2021 (43)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
$1B2024-10-11Post Ipo Debt· $1B
1997-02-05IPO
Leadership Team
David Foulkes
Chief Executive Officer
Recent News
Investing.com
2026-01-06
Company data provided by crunchbase