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SCAN · 18 hours ago

Marketing Analytics Analyst, Sr.

United States

Full-time

Remote

Senior Level

$80K/yr - $116K/yr

5+ years exp

SCAN is a nonprofit health organization dedicated to improving care for older adults. The Senior Marketing Analytics Analyst will focus on creating marketing data strategies, ensuring data integrity, and providing actionable insights to optimize marketing performance and support business growth.

Elder CareHealth CareHome Health CareMedical

Comp. & Benefits

Responsibilities

Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing

Ensure data integrity and compliance with privacy regulations

Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance

Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports)

Create and organize complex data in excel spreadsheets to enable analysis

Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives

Provide actionable insights to improve customer acquisition, retention, and engagement

Support forecasting, budgeting, and ROI analysis for marketing initiatives

Ensure data integrity and compliance with privacy regulations

Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise)

Qualification

Marketing analyticsData visualization toolsDigital media expertiseMS ExcelGoogle AnalyticsSEO/SEM experienceProject managementCommunication skillsCollaboration

Required

Bachelor's Degree or equivalent experience required

Bachelor's degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master's preferred)

5+ years in marketing analytics or related role

Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot)

Expertise in digital media and direct-to-consumer marketing or comparable experience

Should have an understanding of digital campaign performance, attribution, and optimizations

Should have expertise in understanding consumer conversion funnels

Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required

Excellent written and verbal communication skills

Familiarity with website analytics and reporting as it relates to digital marketing

Ability to work and deliver multiple projects simultaneously on tight deadlines

Excellent organizational and project management skills

Advanced MS Excel expertise (formulas, pivots, analyses)