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Action Property Management · 2 hours ago

Digital Marketing Manager - Irvine

Irvine, CA

Full-time

Hybrid

Senior Level

$105K/yr - $115K/yr

5+ years exp

Action Property Management, the premier choice for homeowner’s association management, is seeking a Digital Marketing Manager to drive growth. This role focuses on developing and executing marketing strategies that align with brand objectives and enhance sales growth through digital channels.

CommercialProperty ManagementReal Estate

Growth Opportunities

Responsibilities

Develop, implement, and manage a comprehensive annual digital marketing roadmap and campaigns to achieve business goals by increasing organic search rankings, drive traffic, and improving on-site engagement

Conduct keyword search, on-page optimization, and technical SEO audits to enhance website performance

Create and manage geo-targeted paid media campaigns (Google Ads, Bing, etc) with a focus on ROI and lead generation

Optimize marketing efforts across social media, email, SEO/SEM, and paid advertising platforms

Monitor, analyze, and optimize campaign performance using analytics tools

A/B test ad copy, landing pages, and keywords to improve conversion rates

Stay current with industry trends, algorithm updates, and best practices for SEO and paid advertising

Provide regular reports on key metrics, insights, and recommendations to the Vice President of Sales & Marketing

Manage the budget allocation for paid campaigns and ensure efficient spending to meet performance goals

Utilize Active Campaign to create and manage email marketing campaigns, including writing copy, designing templates, and tracking performance

Develop compelling storytelling that illustrates the value of Action Property Management services

Conduct market research and competitor analysis to identify trends and opportunities

Design and produce marketing materials, including digital ads, website design, infographics, brochures, and presentations

Maintain and update brand guidelines to ensure consistency across all platforms

Collaborate with internal teams to conceptualize and execute creative designs that align with campaign goals

Track and report on key performance indicators (KPIs) for all digital marketing efforts

Use data-driven insights to refine marketing campaigns and improve ROI

Qualification

Digital marketingGraphic designSEOPPCGoogle AnalyticsAdobe Creative SuiteActive CampaignMarket researchAnalytical mindsetDesign aestheticsVideo editingHTMLCSSWordPressCommunication skillsProject managementTeam collaboration