Aristocrat Interactive · 6 hours ago
Marketing Manager
Lansing, MI
Full-time
Hybrid
Mid, Senior Level
$102K/yr - $190K/yr
7+ years expAristocrat Interactive is a leading gaming content creation company committed to enriching happiness through the power of play. They are seeking a Marketing Manager to spearhead digital marketing campaigns for the Michigan Lottery’s iLottery program, focusing on crafting marketing strategies and collaborating with cross-functional teams to enhance customer experience and program performance.
Gambling & Casinos
No H1B
Responsibilities
Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term
Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts
Research emerging acquisition channels and customer retention tactics to continuously improve program performance
Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions
Mentor a cross-functional team, encouraging a high-performing, collaborative culture through goal setting, mentoring, and performance management
Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value
Review and provide feedback on marketing content, including landing pages and social media posts
Review and suggest improvements to customer experience and purchase flows to refine conversion and retention
Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment
Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization
Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance
Work together with the Lottery's Marketing Director and cross-departmental teams to assist in agency-wide projects
Offer strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives
Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted
7+ years of experience in digital marketing, campaign management, or customer experience optimization
3+ years of leadership experience in guiding cross-functional marketing teams
Strong analytical skills with the ability to measure and interpret campaign performance
Excellent communication, teamwork, and leadership skills
Experience managing budgets and advertising spend across multiple channels
Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns
Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink
Ability to work independently and remotely while maintaining positive relationships with teams
Proactive in staying current with digital marketing trends and evolving procedures
Benefits
Health, dental, and vision insurance
Paid time off
401(k) plan with employer matching
Company
Aristocrat Interactive
At Aristocrat Interactive, we’re transforming the world of online gaming, iLottery and entertainment.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase