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PureCars · 2 months ago

Strategic Lead, Traditional Media

United States

Full-time

Remote

Senior Level

$135K/yr - $135K/yr

PureCars is a company that helps unlock the full sales potential of automotive dealers across the US and Canada through a proprietary advertising and analytics platform. The Strategic Lead, Traditional Media will be responsible for leading media buying strategies, managing campaign budgets, and mentoring a team of media buyers to optimize performance across traditional channels.

AutomotiveService IndustryTransportation

Work & Life Balance

Responsibilities

Management of traditional media process across cross-functional teams

Responsible for leading the development and execution of media buying strategies to reach target audiences

Overseeing and managing campaign budgets, negotiating rates with media vendors for maximum impact

Analyzing performance data to drive ROI, and mentoring a team of media buyers

Monitor campaigns across traditional channels, continuously pushing buyers toward optimizing for performance

Look for proactive partnership opportunities for dealers at events, local activations, or tent pole moments

Manage Traditional Media Buyer team through spirit of innovation, care, and desire to win

Track key performance indicators (KPIs), analyze campaign performance, and provide actionable insights and reports to stakeholders

Qualification

Media buying strategiesCampaign performance analysisNegotiation skillsTeam leadershipInnovative campaign developmentAutomotive experienceRetail experienceAttention to detailOrganizational skillsCommunication skills

Required

Full-time employment

Strong attention to detail and organizational skills

Retail experience required

Strong ability to negotiate effectively and communicate with clients, teams, and vendors

Skill in developing innovative campaigns and experimenting with new media channels

The ability to see the bigger picture and develop media plans that align with overall marketing objectives

Capacity to lead a team and guide their professional development