22Miles ยท 3 months ago
Demand Generation Manager
Peachtree Corners, Georgia, United States
Full-time
Hybrid
Mid Level
$80K/yr - $90K/yr
4+ years exp22Miles is a technology company seeking a Demand Generation Manager responsible for creating and executing integrated marketing campaigns. The role focuses on driving qualified leads, accelerating pipeline growth, and supporting revenue targets through a combination of strategy, execution, and analytics across various marketing channels.
Computer Software
Responsibilities
Design, launch, and optimize multi-channel campaigns (email, paid search, retargeting, content syndication, ABM)
Align campaign messaging with vertical-specific pain points (e.g., Healthcare, Hospitality, Higher Education)
Partner with sales to ensure seamless lead handoff and follow-up processes
Drive high-intent inbound leads through SEO (SEMRush, Fatjoe), content promotion (NetLine), and paid media (Google Ads)
Identify and engage outbound prospects through Leadfeeder/Dealfront and Cognism
Manage lead scoring, lifecycle stages, and field mapping in Zoho CRM
Use website visitor intelligence (Leadfeeder/Dealfront) to identify target accounts
Build contact lists and run personalized outreach campaigns for high-value prospects
Layer on retargeting campaigns to keep the brand in front of buying committees
Track website engagement and user behavior with Microsoft Clarity (heatmaps, session replays)
Run A/B tests and provide insights to improve conversion rates across landing pages and forms
Report on campaign ROI, cost per lead, and pipeline contribution
Work closely with sales to align outreach cadences with marketing campaigns
Provide enablement resources (campaign briefs, lead notes, vertical insights) to support conversions
Coordinate with external vendors (NetLine, Fatjoe) for campaign execution
Qualification
Required
4-5 years of work experience
Experience in creating and executing integrated marketing campaigns
Ability to drive qualified leads and accelerate pipeline growth
Experience with digital advertising, content syndication, SEO/SEM, and sales enablement
Experience in designing, launching, and optimizing multi-channel campaigns (email, paid search, retargeting, content syndication, ABM)
Ability to align campaign messaging with vertical-specific pain points (e.g., Healthcare, Hospitality, Higher Education)
Experience partnering with sales to ensure seamless lead handoff and follow-up processes
Ability to drive high-intent inbound leads through SEO, content promotion, and paid media
Experience identifying and engaging outbound prospects
Experience managing lead scoring, lifecycle stages, and field mapping in Zoho CRM
Experience using website visitor intelligence to identify target accounts
Ability to build contact lists and run personalized outreach campaigns for high-value prospects
Experience layering on retargeting campaigns
Ability to track website engagement and user behavior
Experience running A/B tests and providing insights to improve conversion rates
Ability to report on campaign ROI, cost per lead, and pipeline contribution
Experience working closely with sales to align outreach cadences with marketing campaigns
Ability to provide enablement resources to support conversions
Experience coordinating with external vendors for campaign execution
Familiarity with SEMRush, NetLine, Leadfeeder/Dealfront, Google Ads, Cognism, Zoho CRM, Fatjoe, and Microsoft Clarity
Benefits
Healthcare
401k matching
Unlimited PTO
Hybrid/flexible work environment
Company
22Miles
22Miles creates visual experiences that make an impact for customers and users alike. We specialize in digital signage, wayfinding, and AI solutions.
Founded in 2007Peachtree Corners, Georgia, US
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tom Strade
Chief Operating Officer
Tomer Mann
Chief Revenue Officer (CRO)
Company data provided by crunchbase