321 The Agency · 3 months ago
Senior Client Account Strategist (Digital)
United States
Full-time
Remote
Senior Level
$80K/yr - $93K/yr
6+ years exp321 The Agency is a creative marketing agency that focuses on using strategic data to create meaningful moments that connect and engage. The Senior Client Account Strategist (Digital) will be responsible for leading high-value client relationships and developing comprehensive digital marketing strategies to drive business growth and measurable results.
AdvertisingDigital MarketingMarketing
Responsibilities
Serve as the senior lead across several high-value digitally focused client accounts, acting as their trusted partner and business advisor
Develop and guide comprehensive digital marketing strategies that span paid media, CRM, content, and automation—with a focus on business growth and measurable results
Lead high-level planning meetings, campaign reviews, and growth strategy sessions with clients and internal teams
Translate complex business objectives into actionable digital strategies and communicate them clearly across creative, media, and development teams
Actively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflows
Lead digital campaign planning and audience targeting strategies across platforms including Meta, Google, LinkedIn, and YouTube
Own the development and optimization of sophisticated customer journey strategies, from awareness to conversion to retention
Define campaign KPIs, budget allocations, and messaging priorities based on client goals and advanced market insights
Oversee planning and execution of digitally led and lead gen-driven full-funnel marketing strategies across online and occasionally offline platforms
Ensure campaigns align with key performance metrics across the funnel—from awareness to conversion and retention
Create and present strategic campaign briefs, recommendations, and comprehensive post-campaign performance analysis
Mentor other Client Strategists and Digital Account Strategists, providing strategic insight, digital-first thinking, and ongoing guidance
Partner with department leadership to improve internal digital tools, workflows, and collaboration between teams
Lead by example in digital best practices and strategic thinking
Guide development of sophisticated CRM campaigns including email journeys, automations, and advanced list segmentation via tools like High Level, HubSpot, or Salesforce
Analyze customer behavior and engagement data to provide strategic recommendations for optimization and retention strategies
Identify and define high-impact opportunities to improve acquisition, conversion, and loyalty across digital touchpoints
Lead creative brief development and guide internal teams on translating advanced digital strategy into execution
Monitor, analyze, and collaborate to optimize campaign and account performance through advanced data-driven decision making
Track performance across all digital channels using platforms like Google Analytics, Meta Business Suite, and ad platforms
Build and present comprehensive monthly performance reports with clear KPIs, growth opportunities, and strategic optimization tactics
Provide actionable insights that drive continual improvement and strategic evolution
Build lasting client relationships rooted in digital marketing results, transparency, and forward-thinking strategy
Lead onboarding for new accounts and projects to ensure strategic alignment and operational clarity
Collaborate with business development to identify growth opportunities and scope new digital initiatives
Own revenue planning, budget tracking, and invoicing in coordination with account and project teams
Qualification
Required
6+ years in digital marketing strategy, client strategy, account management, or marketing consulting—preferably in an agency environment
Demonstrated success managing high-value client relationships and leading complex digital marketing campaigns
Proven success in managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) at scale
Experience supervising or mentoring a team; skilled at coaching and guiding direct reports in digital marketing excellence
Advanced expertise in full-funnel digital marketing tactics including paid digital advertising, CRM, email strategy, and content-led conversion
Experience with CRM platforms (e.g., HubSpot, High Level, Salesforce) and sophisticated customer lifecycle planning
Strong understanding of advanced digital KPIs (ROAS, CAC, CTR, LTV, etc.) and performance optimization
Comfort with AI tools and innovation platforms to support campaign performance and workflow efficiency
Excellent communication and presentation skills, with the ability to simplify complexity and build buy-in with senior stakeholders
Meticulous attention to detail and exceptional organizational skills
Proficiency in Google Suite, ClickUp, and marketing analytics platforms
A proactive, solutions-focused mindset and a deep passion for client success, peer mentorship, and digital marketing innovation
Preferred
+ Certification in Google Ads, Meta Blueprint, or HubSpot Academy courses
+ Experience with eCommerce marketing and conversion rate optimization
+ Knowledge of marketing automation tools, SEO, or GA4
+ Experience leading digital transformation initiatives for clients
Company
321 The Agency
321 The Agency is a digital advertising and digital marketing company.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Carey Sobel
Partner + Chief Strategy Officer
Company data provided by crunchbase