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Inside Higher Ed · 4 weeks ago

Alumni Engagement Coordinator

Augusta, GA

Full-time

Onsite

Entry Level

$52K/yr - $62K/yr

1+ years exp

Augusta University is Georgia's innovation center for education and health care, and they are seeking an Alumni Engagement Coordinator to lead the development and execution of a comprehensive alumni communications strategy. The role involves creating integrated communication plans, managing digital communications, and engaging alumni through various platforms.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

Responsible for collaborating with PAE, Director of Communications for PAE, and Communications & Marketing colleagues to create an annual strategy for alumni communications that is consistent and thoughtful

Develop integrated communications plans for events and programmatic activity to align with the overall divisional calendar and strategy

Executes a comprehensive array of communications related to programming, volunteer opportunities, and alumni benefits and connects with imbedded communication representatives to collaborate

Develop, implement, and maintain a dynamic, clearly defined digital communications strategy aligned with other University departments, including but not limited to email communication, website content creation and management, and e-newsletters

Proactively collaborate, brainstorm, and strategize with multiple teams/clients to create and design a wide range of marketing and communications materials, including but not limited to invitations, online form development, signage, and direct mail

Content creator for all social media platforms used to engage alumni including Facebook, Instagram, and LinkedIn

Manage and enhance the platforms to engage with alumni

Create and embed metrics annually to measure the success of each platform

Utilizes a CRM system to track and manage constituent data, generate reports, and create targeted lists or queries

Also leverages the CRM for email outreach and ongoing communication with constituents

Manage the Alumni Owned Business program, highlighting and sharing businesses and recruiting new businesses and Alumni Bookshelf

Spearheads all promotional items for Alumni Engagement by designing and purchasing items through approved vendors in collaboration with communications and marketing

Perform all other related duties/tasks as assigned

Qualification

Alumni communications strategyDigital communications managementGraphic design softwareCRM system utilizationSocial media managementFundraising experienceCommunication skillsOrganizational skillsProblem-solving abilityAttention to detail

Required

Bachelor's degree from an accredited institution in business, communication, professional writing, journalism, marketing or a related field with a minimum of one year of demonstrated experience in professional writing, communication, digital media, or related professional experience

Preferred

Master's Degree

Three to five years' related experience

Graphic design software knowledge is a plus (Indesign)

Prior experience in private college/university advancement and/or alumni relations

Experience in fundraising or fundraising support (preferably higher education fundraising)

Knowledge of software used for fundraising/alumni data and an understanding of information management in a database structure (especially Raiser's Edge)

Prior experience in private college/university advancement and/or alumni relations

Experience in fundraising or fundraising support (preferably higher education fundraising)

Knowledge of software used for fundraising/alumni data and an understanding of information management in a database structure (especially Raiser's Edge)