HMP Global · 3 days ago
Senior Manager, Marketing
Greater Philadelphia
Full-time
Hybrid
Senior Level
5+ years expHMP Global is a leading healthcare event and education company, focused on improving patient care through information and education. The Senior Manager, Marketing will lead and execute a data-driven, full-funnel marketing strategy, managing the customer journey from acquisition to retention to deliver measurable business results.
EducationHealth CareHospital
Hiring Manager
Rich Lancia, SHRM-CP
Responsibilities
Develop and execute a full-funnel strategy – from awareness to loyalty using TAM/SAM/SOM analysis to inform growth strategy and achieve campaign goals
Translate audience research into robust persona profiles, capturing needs, motivators, pain points, and engagement preferences
Create campaign flows and funnel journeys that drive high-quality leads, nurture relationships, and accelerate marketing-qualified leads (MQLs) to pipeline and revenue
Work within attribution modeling frameworks to measure and optimize ROI across all marketing touchpoints
Oversee campaign execution across all relevant channels: email, content, social, digital ads, SEO and owned media
Use insights to build personalized nurture tracks with content segmentation by role, specialty, and behavior
Align closely with stakeholders across Editorial, Education, Video, Sales, Events, and Data to ensure cohesive execution
Support quarterly reporting, marketing planning, and campaign presentations to leadership
Create and manage high-quality content, ensuring alignment with audience needs across key personas (e.g., clinicians, researchers, healthcare providers)
Leverage content, video, and thought leadership assets to create compelling journeys that fuel funnel movement
Utilize social media content per funnel stage, including UGC, influencer quotes, reels, testimonials, and urgency messaging
Optimize landing pages, agendas, and videos for AIO/SEO/GEO/AEO discoverability
Apply AI tools to accelerate content production, personalize user experiences, and optimize performance analytics
Collaborate with medical, editorial, and event teams to integrate content themes into omnichannel campaigns
Oversee marketing execution for events, including pre-event campaigns, onsite activations, and post-event nurturing
Partner with event and education teams to create content-driven campaigns that increase attendance, engagement, and revenue
Build influencer, speaker and KOL engagement programs to extend reach and authority
Monitor and report on portfolio and event KPIs including lead generation, content engagement, event registrations, conversion rates, and revenue attribution using HubSpot, Power BI, and BlueConic to track across funnel stages: TOFU, MOFU, BOFU, and Loyalty
Monitor and audit structured content tagging (schema, metadata), audience behavior, and workflow performance
Implement ongoing test-and-learn cycles to optimize creative, cadence, content structure, and audience segmentation
Prepare regular performance reports and presentations for leadership, communicating insights and recommendations clearly
Qualification
Required
Bachelor's degree in marketing, business, or a related field
5 years of marketing experience, preferably within healthcare, medical education or healthcare provider engagement
Proven success with full-funnel strategy, attribution modeling, and content execution
Deep expertise in HubSpot, campaign automation, funnel optimization, and AI applications in marketing
Proficiency in Blue Conic, Power BI, Google Ads, LinkedIn Ads, and other digital marketing tools
Experience working with Hive project management software or similar platforms
Strong analytical skills with the ability to develop and act on insights from complex data sets
Demonstrated ability to work cross-functionally and translate strategy into actionable marketing plans
Strong leadership, project management, and communication skills
Benefits
Annual discretionary bonus eligible
Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)
Company
HMP Global
HMP Global is a multi channel leader in healthcare events and education, with a mission to improve patient care.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Hennessy
CEO HMP Global, LLC
Recent News
2026-01-09
2025-11-23
Company data provided by crunchbase