Aethir · 1 month ago
Director of Growth Marketing - Enterprise AI
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expAethir is scaling category-defining AI infrastructure and is seeking a demand generation leader. The role involves building and executing demand plans, running integrated campaigns, and leading lifecycle operations to drive qualified pipeline among B2B buyers in the AI/ML space.
Artificial Intelligence (AI)GamingInformation Technology
Responsibilities
Own pipeline targets: Build and execute quarterly demand plans mapped to revenue; forecast MQL→SQL→Opp conversions, sourced/influenced pipeline, CAC/LTV
Run integrated campaigns: Always-on and episodic plays across paid search/social, content syndication, developer communities, partnerships, and field. Ensure narratives tie AI infra outcomes (faster inference/training, lower TCO, elastic capacity) to buyer pain
Lead lifecycle & ops: Architect scoring/routing and SLAs with RevOps. Own nurture, recycling, and reactivation. Keep attribution clean (MT + position-based); maintain dashboards for full-funnel health
Events (digital & IRL): Plan/run webinars, technical workshops, executive roundtables, field dinners, and major conferences (e.g., AWS re:Invent, NVIDIA GTC, KubeCon, Snowflake Summit, ODSC). Orchestrate pre/during/post motions and sourced pipeline
ABM for enterprise & strategic accounts: 1:few and 1:many plays into top AI-active accounts; use intent signals and tailored value props by industry (e.g., gaming, media, fintech, healthcare, retail)
Partner marketing: Co-market with cloud/SI/ISV/ecosystem partners to extend reach; coordinate joint webinars, solution pages, and field activations; track partner-sourced and co-sell pipeline
Experimentation: Hypothesis-driven tests on channels, creative, and PLG-style offers (trials, sandboxes, test credits). Scale what works; sunset what doesn't; document learnings
Sales enablement: Equip SDRs/AEs with industry-specific talk tracks, calculators, case studies, and sequences that convert technical advantage to business impact
Budget & vendors: Manage paid budgets and external partners (design, media, event producers, agencies) with ROI discipline
Qualification
Required
5-8+ years in B2B demand gen/growth with AI/ML infrastructure, cloud, data platforms, or developer tools; startup + enterprise mix ideal
Proven track record creating pipeline and revenue via integrated campaigns and events (webinars, workshops, field dinners, trade shows)—with metrics
Hands-on with marketing automation & CRM (HubSpot or Marketo + Salesforce), lead scoring/routing, lifecycle nurtures, and multi-touch attribution
Demonstrated ABM execution (1:few & 1:many) using intent data, firmographics/technographics, and personalization
Data fluent: funnel diagnostics, cohort analysis, CAC payback, pipeline velocity, and experiment design
Ability to translate technical performance (throughput, latency, GPU utilization, reliability, security) into buyer value (TCO, time-to-value, risk)
Strong copy and offer design for technical audiences (landing pages, emails, comparison/benchmark pages)
Calm, organized execution across multiple launches and events
Preferred
Experience marketing to developers/ML engineers and enterprise buyers (CTO/CIO/VP Eng/Head of AI, plus procurement)
Community and creator programs (GitHub, Discord, technical forums) and partner ecosystems (cloud/SI/ISV)
Tools: HubSpot/Marketo, Salesforce, 6sense/Terminus, Mutiny, Clearbit/ZoomInfo, Webflow, Figma, GA4, Looker/Mode, Airtable/Asana/Notion, Goldcast/Splash, webinar platforms
Company
Aethir
Aethir's offers The Decentralized Cloud Infrastructure framework that frees the AI and gaming industries macro trajectory
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$9M2024-05-29Seed
2023-07-26Seed· $9M
2022-01-01Seed
Leadership Team
Daniel Wang
Co-Founder & CEO
Mark Rydon
Cofounder
Recent News
GlobeNewswire
2025-12-12
International Business Times
2025-11-29
Predictive Oncology Inc.
2025-10-14
Company data provided by crunchbase