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Springs Window Fashions · 1 day ago

Channel Marketing Specialist

Middleton, WI

Full-time

Onsite

Entry Level

1+ years exp

Springs Window Fashions is a dynamic company that connects brands to a network of independent dealers and franchises. The Channel Marketing Specialist is responsible for coordinating and implementing marketing efforts for products and brands sold through the designer channel, aiming to profitably grow this segment of the business.

Consumer Goods

Responsibilities

Assist in thoughtful creation of marketing briefs and creative requests to support objectives of product launches and marketing initiatives

Collaborate with cross functional teams including product management, creative, sales and supply chain to plan and execute product launches to budget and on time

Complete merchandising estimates for product launches

Solicit and compile feedback from field sales teams and use to improve marketing tactics and messaging

Compile competitive information and maintain competitive comparison documents

Assist in planning for and creating collateral for tradeshows and other selling events

Identify training needs for specific channel and/or customer, collaborate with training team to execute and market training events and webinars

Maintain and update digital resources on SharePoint website and customer facing portals

Assist in creation of PowerPoint presentations for internal and external customers

Compile content for field sales and customer email communications

Deploy email communications and track metrics in order to optimize open and click rates

Support channel marketing team with ad hoc projects as needed

Qualification

Channel MarketingPowerPointCross Functional CollaborationEmail MarketingMarket ResearchGraphic DesignProblem SolvingCommunication SkillsAttention to Detail