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Integrity · 4 months ago

Senior Copywriter

Scottsdale, AZ

Full-time

Onsite

Senior Level

Annexus is a leading independent product design and distribution company in America, focused on helping Americans grow and protect their retirement savings. The Sr. Copywriter will be responsible for writing, editing, and proofing marketing materials for both B2B and B2C markets within the financial services industry.

AdvertisingDigital MarketingInsuranceMarketing

Responsibilities

Works with marketing managers to develop or improve financial advisor/agent (B2B) and consumer (B2C) facing marketing materials across digital and print channels, including brochures, web, advertising, landing pages, emails, social media, video storyboards, and more

Collaborate with marketing, product, compliance, and design teams to develop effective campaigns and materials

Leverage AI tools to ideate, draft, and refine content while applying strong editorial judgment to ensure accuracy and brand alignment

Proactively solicits feedback on draft materials and incorporates that feedback appropriately to meet sales or business objectives

Must be able to understand and take complex products and create simplified and easily digestible content, highlighting key benefits, features and selling points through your copy

Conduct research on financial trends, competitor messaging, and B2B and B2C audiences to inform copy

Must be a continuous learner who shares insights and knowledge with others

Qualification

Financial services copywritingB2BB2C messagingMultichannel marketing campaignsAI content creationPositive energyAttention to detailCommunication skillsOrganizational skillsTeam oriented

Required

Ability to work on-site in Scottsdale, AZ. This is not a remote opportunity

Financial services, investment, or insurance product copywriting experience a plus. Desire to learn financial industry and financial product marketing

Understanding of B2B and B2C target audiences, with appropriate tone, voice, and effective messaging

Must work well independently as well as collaborate with marketing, design team, and product/subject matter experts to execute creative direction

Strong attention to detail, communication and organizational skills

Team oriented, with positive energy and enthusiasm

Preferred

Advertising, digital, email, direct, and social media marketing (multichannel) campaign experience preferred

Familiarity leveraging .ai / prompting for research, ideation, and content creation a plus

Benefits

Medical/Dental/Vision Insurance

401(k) Retirement Plan

Paid Holidays

PTO

Community Service PTO

FSA/HSA

Life Insurance

Short-Term and Long-Term Disability

Company

Integrity

Integrity is a leader in providing holistic life, health and wealth planning and solutions designed to help Americans prepare for the good days ahead.

Founded in 2006