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Moveworks · 2 days ago

Senior Growth Marketing Manager - Global Lifecycle

Mountain View, CA

Full-time

Onsite

Senior Level, Lead/Staff

$145K/yr - $180K/yr

8+ years exp

Moveworks is an AI Assistant that helps employees find information and automate tasks. The Global Lifecycle Marketing Manager will own and drive the comprehensive customer journey, ensuring maximum value from the AI platform through strategic marketing initiatives and cross-channel engagement.

Artificial Intelligence (AI)Cloud ComputingInformation TechnologyTechnical Support

Responsibilities

Holistic Customer Journey Ownership: Develop, implement, and optimize a robust global customer lifecycle marketing and distribution strategy spanning the entire customer journey—from discovery and onboarding to ongoing engagement, retention, and upsell opportunities

Cross-Channel Strategy & Execution: Drive and execute integrated, multi-channel campaigns across various touchpoints including email, in-product messaging, community, web, etc. You will be responsible for crafting various email nurtures and newsletters

Customer Segmentation & Personalization: Develop sophisticated customer segmentation strategies and deliver highly personalized, data-driven communications and experiences that resonate with diverse global audiences and drive measurable outcomes

Deliver Results: Establish key performance indicators (KPIs), rigorously monitor, analyze, and report on campaign performance, and leverage insights to continuously test, iterate, and optimize lifecycle programs that deliver direct business impact

Cross-Functional Collaboration: Partner closely with Product, Sales, Marketing, Customer Success, Analytics, Operations, and Creative teams to ensure consistent messaging, aligned goals, and integrated campaigns that deliver a cohesive customer experience

Experimentation and Innovation: leverage innovative marketing technologies like AI and behavioral data, to supercharge program optimization and personalization that impact customer engagement and revenue

Qualification

Lifecycle marketingGrowth marketingMarketing automationCRM platformsCustomer segmentationData-driven decision makingCustomer-centric mindsetAnalytical skillsCommunicationLeadership skills

Required

8+ years of experience in lifecycle marketing, growth marketing, or a related field, with a proven track record of success in a SaaS environment

Demonstrated success in developing and executing end-to-end customer journey strategies that drive significant business impact (e.g., acquisition, activation, retention, upsell)

Excellent storytelling and written communication skills - you will be drafting email series and newsletters to prospects and customers

Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions

Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)

Excellent communication and leadership skills, with the ability to influence stakeholders at all levels within a global organization

Customer-Centric Mindset: A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences

Experience working in a fast-paced, high-growth environment