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Inside Higher Ed · 3 weeks ago

Assistant Director of Annual Giving Programs and Direct Marketing

Newport News, VA

Full-time

Onsite

Mid, Senior Level

Inside Higher Ed is a prominent organization in the field of higher education. The Assistant Director of Annual Giving Programs and Direct Marketing will lead and manage various fundraising campaigns, ensuring alignment with the university's goals while enhancing donor engagement.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

Serves as the primary project manager for direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with goals

Responsible for the strategy, design, and implementation of a comprehensive annual giving program for academic departments and programs with the goal of increasing donor participation

Collaborates with the Director of Annual Giving Programs in the planning and execution of the university’s annual Day of Giving and Faculty/Staff Campaigns

Oversees the division-wide appeal schedule, coordinating efforts across multiple channels to maintain consistency and effectiveness and prevent donor fatigue

Assists in the creation and proofreading of solicitation appeals, pledge acknowledgements, stewardship gestures, and datafiles

Collaborates with the Office of Communications and Public Relations and fellow division members to ensure cohesive messaging, branding, and implementation

Responsible for analyzing and utilizing data to inform marketing strategies and improve donor engagement

Responsible for the acquisition and stewardship of recurring annual giving donors, including gift anniversaries and annual giving society benefits

Provides support for division and campus-wide events

This position is designated as a 'responsible employee' who has the authority to redress sexual violence, who has the duty to report incidents of sexual violence or other student misconduct, or who a student could reasonably believe has this authority or duty

Develops and maintains very positive and professional customer service and/or relations within the office/department and with all constituencies to include students, faculty, staff, guests, and employees. Demonstrates a positive and professional attitude and treats everyone with dignity and respect. Fully supports the 'Student’s First' value at CNU and routinely goes the extra mile in providing service

Follow workplace safety regulations and adhere to applicable standards, processes, and programs established for your position. Report unsafe work conditions to your supervisor. Immediately report work-related incidents to your supervisor and participate in accident investigation requests

Performs other duties as assigned

Qualification

Fundraising experienceProgram managementMarketing strategyDatabase managementCustomer serviceAnalytical skillsWritten communicationOral communicationOrganizational skillsProblem solving

Required

Master's Degree or a Bachelor's Degree with experience that equates to an advanced degree

Demonstrated experience in managing, designing, and implementing programs and marketing materials – including direct mail, email, text crowdfunding, and digital campaigns

Background in fundraising or development operations

Experience working in a customer service environment

Excellent written and oral communication skills

Computer skills in database management, word processing and spreadsheets

Excellent organizational skills

Ability to work collaboratively with students, faculty, and staff

Ability to work independently

Ability to manage multiple tasks with competing deadlines

Managerial, organizational, analytical, and problem solving skills

Ability to work a flexible schedule, including evening and weekend events