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Uncommon Schools · 2 days ago

Senior Director, Brand & Marketing

New York, NY

Full-time

Onsite

Director/Executive

$156K/yr - $195K/yr

10+ years exp

Uncommon Schools is a nonprofit network of high-performing public charter schools dedicated to providing an exceptional K-12 education in economically disadvantaged communities. They are seeking a Senior Director of Brand & Marketing to lead the organization’s brand and marketing strategy, ensuring its mission and impact are effectively represented across all audiences while driving organizational growth and marketing impact.

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Responsibilities

Harness the power of Uncommon Schools’ brand as a leader and innovator in public education by deploying best-in-class marketing through owned and paid channels

Lead the development and implementation of a cohesive, organization-wide brand strategy informed by market trends, customer behavior, and competitive dynamics

Ensure brand cohesion through a strategic framework that supports both immediate marketing priorities and longer-term growth

Increase brand relevance and loyalty through compelling, data-informed storytelling that resonates with students, families, staff, and donors

Oversee marketing strategy and execution for major organizational growth initiatives, meeting clear targets and timelines

Build a multi-channel, performance-driven marketing approach that advances brand health, enrollment growth, and donor engagement

Use data and analytics to understand audience insights, drivers of choice, and the effectiveness of marketing activities, providing regular updates on brand performance to senior leadership

Collaborate across teams to align marketing efforts with enterprise-wide goals and drive measurable outcomes

Lead, mentor, and develop the Marketing team to deliver results aligned to Uncommon’s mission and strategic priorities

Model a client-focused mindset, emphasizing collaboration, accountability, and results

Communicate marketing plans and performance metrics transparently, providing regular updates on ROI and impact to leadership and stakeholders

Create and sustain a high-performing, inclusive team culture that reflects optimism, adaptability, and operational excellence

Apply strategic insight and creativity to develop integrated campaigns that reflect Uncommon’s values and advance awareness and engagement

Drive innovation by testing new channels, creative formats, and marketing technologies to expand reach and efficiency

Leverage marketing automation, CRM, SEO/SEM, and emerging and AI tools to optimize campaign performance and audience connection

Qualification

Brand managementMarketing strategyMarketing analyticsData-driven decision makingMarketing technology platformsStakeholder managementStrategic thinkingCommunication skillsTeam leadershipCollaboration

Required

Bachelor's degree required

Minimum of 10 years of professional experience

At least 7 years of progressively responsible experience in brand management, marketing strategy, or communications leadership

Demonstrated success developing and executing large-scale, integrated marketing campaigns that deliver measurable business results, either on agency or brand side

Proven experience managing internal teams and external agencies, with the ability to lead through influence and collaboration

Expertise in marketing analytics, data-driven decision making, and marketing technology platforms

Exceptional strategic thinking, communication, and stakeholder management skills