Broadcom · 1 day ago
Workload Automation Product Marketing Manager
Burlington, MA
Full-time
Onsite
Senior Level, Lead/Staff
$124K/yr - $198K/yr
12+ years expBroadcom’s Automation Division is seeking an experienced Product Marketing Manager to drive global go-to-market strategy, messaging, and adoption for their industry-leading Workload Automation portfolio. This role combines deep technical knowledge with exceptional storytelling, market insight, and execution discipline.
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Responsibilities
Develop compelling product positioning, value propositions, and differentiated messaging for Workload Automation offerings
Lead GTM strategy for new releases, customer success stories, capabilities, and market launches; partner closely with Product Management, Sales, Enablement, and Customer Success
Create high-quality content including solution briefs, white papers, competitive analysis, customer presentations, and sales enablement tools
Serve as a subject-matter expert for Workload Automation across internal teams, customer conversations, webinars, events, and analyst engagements
Conduct ongoing market, customer, and competitive research to inform strategy and product direction
Drive pipeline-building initiatives in partnership with Global Marketing, ensuring alignment across campaigns and regional execution
Qualification
Required
Bachelor's and 12+ years hands-on experience in Workload Automation, including deep familiarity with enterprise scheduling, orchestration, and automation ecosystems
Proven ability to translate technical capabilities into clear, compelling business value for ITOps, DevOps, and DataOps personas
Exceptional written and verbal communication skills; demonstrated ability to produce high-quality technical and executive-level content
Strong analytical, competitive research, and strategic planning skills
Experience working in highly cross-functional environments with product, engineering, and sales organizations
Preferred
Background with Automic, Control-M, or similar workload automation platforms
Experience in enterprise software, automation, observability, or related IT operations domains
Ability to present confidently to large audiences, analysts, and senior executive stakeholders
Benefits
Medical, dental and vision plans
401(K) participation including company matching
Employee Stock Purchase Program (ESPP)
Employee Assistance Program (EAP)
Company paid holidays
Paid sick leave
Vacation time
Paid Family Leave and other leaves of absence
Company
Broadcom
Broadcom is a designer, developer, and global supplier of a broad range of analog and digital semiconductor connectivity solutions.
10001+ employees
H1B Sponsorship
Broadcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (92)
2024 (77)
2023 (79)
2022 (112)
2021 (110)
2020 (89)
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-10-31Post Ipo Equity
2015-05-28Acquired
1998-04-17IPO
Leadership Team
Greg Singh
CTO for APJ, Enterprise Security Group
Kirsten Spears
CFO and CAO, Broadcom
Recent News
2026-01-25
The Motley Fool
2026-01-24
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2026-01-24
Company data provided by crunchbase