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Emerge Career · 3 weeks ago

Content Design Strategist (Social Media)

New York, NY, US

Full-time

Onsite

Entry Level

$20/hr - $25/hr

1+ years exp

Emerge Career is dedicated to breaking the cycle of poverty and incarceration through workforce development. They are seeking a Content Design Strategist to create compelling video and social media content that drives student sign-ups and enhances the brand's visibility in the second-chance workforce development sector.

CommunitiesHuman ResourcesTraining

No H1B

Responsibilities

Edit weekly video content: student success stories, program updates, behind-the-scenes footage, and employer spotlights

Create short-form content (Reels, TikToks, YouTube Shorts) designed to drive sign-ups and brand awareness

Repurpose long-form recordings (webinars, interviews, training footage) into engaging social clips

Build branded content templates and maintain consistency across all channels

Collaborate with Program and Employer Engagement teams to capture student stories and partner highlights

Own day-to-day posting on Instagram, TikTok, Facebook, LinkedIn, and YouTube

Develop and execute a social content calendar aligned with growth goals

Monitor community engagement and respond to comments and DMs

Track trends and incorporate them into content strategies

Use platform analytics to optimize for reach, engagement, and conversion

Work with Marketing and Admissions teams to create content that drives learner sign-ups

Maintain alignment with Emerge's brand guidelines and mission

Provide creative input for campaigns, experiments, and new formats

Qualification

Video editingContent creationSocial media managementEditing software proficiencyStorytellingCanvaSocial media analyticsWorkforce development experienceAI tools familiarity