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YMCA of the Rockies · 1 month ago

Performance Marketing Manager

Estes Park, CO

Full-time

Onsite

Mid Level

$62K/yr - $73K/yr

YMCA of the Rockies is seeking a Performance Marketing Manager to lead performance marketing initiatives across various channels. This role involves managing a team and agency partners to drive bookings and memberships while ensuring alignment with the YMCA's mission and values.

CommunitiesHospitalityNon Profit

Responsibilities

Own the annual and quarterly performance marketing plan (objectives, budgets, channel mix, seasonal calendar) aligned to YMCA of the Rockies mission, occupancy, and revenue targets

Define clear metrics (bookings, revenue, CPA/CPB, ROAS, member CAC) and set channel-level targets with pacing guardrails

Lead full-funnel paid media across Search, Performance Max, Social (Meta/YouTube/TikTok as applicable), Display/Retargeting, Programmatic, and Affiliates/Partners. In conjunction with our media partners

Direct bid and budget strategies (e.g., tROAS, tCPA, value-based bidding); manage pacing and reallocation by season and demand

Ensure brand integrity while optimizing for conversion; approve creative briefs and ensure timely asset delivery

Partner with Web Agency to prioritize site speed, UX, and conversion rate optimization for key booking and registration flows; implement reusable landing page templates

Oversee SEO fundamentals to strengthen paid/organic synergy and reduce blended acquisition cost

Own the measurement framework: GA4 event design, ecommerce/booking values, call tracking, offline conversion imports, UTM/naming conventions, and data governance

Use GA4, Google Ads, Looker Studio/BI, and for analysis, forecasting, and scenario planning

Maintain a disciplined test-and-learn cadence; document insights and roll out winning variants across channels

Maintain strategic relationships with county/tourism partners and community organizations to amplify reach, co-market seasonal offers, and strengthen YMCA’s mission visibility

Represent YMCA at select events; convert partnerships into measurable traffic, bookings, or memberships with tracked placements and UTMs

Collaborate with Content/Creative to produce high-performing ad creative (short-form video, UGC, testimonials, offers) and mission-aligned storytelling that converts

Establish a creative testing system (briefs, naming, asset library, results share-outs) to increase learning velocity and ROAS

Qualification

Performance marketingData analysisWeb analytics toolsSEO practicesDigital ad platformsGraphic design toolsCommunicationInterpersonal skillsProject management

Required

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

Proficiency in web analytics tools (e.g., Semrush, Google Analytics), digital ad platforms, and SEO practices

Experience with data analysis

Strong communication and interpersonal skills with a collaborative mindset

Ability to manage multiple projects and adapt to shifting priorities

Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite)

Must comply with Association service principles and service standards

Possess a valid U.S. driver's license and an acceptable driving record per YMCA policy

Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions

Uphold the YMCA of the Rockies Mission, policies, and programs

Possess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional

Support the YMCA of the Rockies safety program; promote safe work practices and a safe environment for guests, members, and staff

Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community

Must meet acceptable criminal background check standards

Benefits

Health, dental, and life insurance

Generous PTO/Vacation

Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)

Employer owned rental housing may be available nearby - Contact Human Resources for more information

YMCA of the Rockies membership

Discounted childcare, summer day camp, and summer overnight camp

Discounted nights at YMCA of the Rockies lodges for friends & family

Ski and golf passes to nearby resorts & courses

Free or discounted gear rentals for outdoor adventures

Company

YMCA of the Rockies

YMCA of the Rockies is a community organization that helps to changes lives through building and strengthening relationships.

Founded in 1907

Estes Park, Colorado, USA

501-1000 employees

https://ymcarockies.org

Funding

Current Stage

Late Stage

Leadership Team

Julie Watkins

President / CEO

JEFFREY ALLISON

Vice President & Chief Financial Officer

Recent News

Hotel Management Network

YMCA of the Rockies selects Agilysys software for two Colorado resorts

2026-01-16

BizWest

YMCA of the Rockies appoints VP for business development

2024-01-25

BizWest

YMCA of the Rockies names new COO

2023-06-21

Company data provided by crunchbase