BD · 1 month ago
Associate Director, Downstream Marketing
USA NC - Durham - Roche Drive
Full-time
Hybrid
Lead/Staff, Director/Executive
8+ years expBD is one of the largest global medical technology companies in the world, and they are seeking an Associate Director for Downstream Marketing. This role is responsible for defining and executing the marketing strategy for the Central Fill portfolio within the Pharmacy Automation business, driving customer satisfaction and commercial growth through collaboration and effective marketing initiatives.
Health CareMedical DeviceTechnical Support
Responsibilities
Define and execute the marketing strategy for the Central Fill portfolio
Identify and prioritize growth opportunities within Central Fill customer segments, such as retail and health systems
Plan and execute high impact omnichannel marketing campaigns designed to generate high-quality leads and drive commercial success
Represent the Central Fill portfolio at industry trade shows, conferences, and customer events to enhance brand visibility and pipeline development
Lead and coordinate product launches, ensuring excellence in execution and maximizing market adoption and customer engagement
Oversee the end-to-end lifecycle of Central Fill products, from launch through maturity and phase-out, ensuring sustained relevance and profitability
Partner with Sales and Commercial Operations to develop and deliver impactful sales enablement tools, collateral, and training resources
Develop and communicate compelling value propositions addressing clinical, operational, and financial benefits of Central Fill offerings
Drive evidence-based market segmentation to optimize sales force focus and ensure consistent messaging in a competitive landscape
Support the creation and execution of annual marketing plans and brand strategies for Central Fill solutions
Contribute to the development and implementation of pricing strategies and promotional activities to drive adoption and maximize commercial outcomes
Monitor pricing effectiveness and competitive dynamics, recommending adjustments as necessary for capital equipment, services, and consumables
Gather and synthesize market intelligence, including voice of the customer, competitive analysis, and emerging trends, to inform marketing strategies and product development
Translate insights into actionable recommendations that drive campaigns, innovation and business outcomes
Collaborate effectively with Sales, Upstream Marketing, Medical Affairs, Commercial Operations, Customer Service, and other internal stakeholders to ensure seamless execution of marketing initiatives
Foster a culture of innovation, agility, and accountability within the regional marketing team and broader organization
Qualification
Required
Bachelor's degree in marketing, business, science, engineering, or a related field
At least 8 years of experience in product management and/or downstream marketing
Demonstrated success in commercial product launches and go-to-market execution
Hands-on experience with digital marketing campaigns and tools
Proven ability to collaborate and influence across a high pace matrix organization
Strategic thinker with the ability to balance planning and operational execution
Experience leading projects and mentoring team members
Willingness to travel up to 30% domestically as needed
Preferred
MBA or advanced degree
Understanding of automation platforms and the pharmacy automation market
Experience within the healthcare technology or capital equipment sector
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President of the BD Interventional Segment
Recent News
2026-01-22
Medical Device Network
2026-01-22
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2026-01-20
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