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PitchBook · 1 day ago

Sr. Marketo Specialist

Seattle, WA

Full-time

Onsite

Mid, Senior Level

$105K/yr - $135K/yr

5+ years exp

PitchBook, a Morningstar company, is focused on innovation and collaboration. They are seeking a Senior Automation Specialist to lead the design and optimization of automation workflows in marketing and sales, enhancing operational efficiency and customer engagement.

AnalyticsFinanceVenture Capital

Culture & Values

No H1B

Responsibilities

Own the end-to-end marketing automation strategy, working closely with marketing, sales, and product teams to align automation efforts with overall business goals and revenue targets

Design, build, and manage sophisticated automated campaigns, including multi-touch nurture programs, dynamic customer journeys, and complex lead scoring models

Support integration efforts between marketing automation and CRM platforms by creating and maintaining operational automations, ensuring seamless data flow and synchronization to support attribution and pipeline management

Analyze campaign and system performance metrics, develop dashboards, and present actionable insights to stakeholders to continuously improve campaign ROI and marketing effectiveness

Establish best practices, automation standards, and governance frameworks to ensure scalable, maintainable, and compliant marketing operations

Provide mentorship and training to junior automation and marketing team members, and collaborate cross-functionally to support sales enablement and customer success initiatives

Manage multiple automation projects simultaneously, driving timely delivery and effective communication with stakeholders across departments

Qualification

MarketoCRM systemsMarketing automationData analyticsStakeholder communicationProject managementProblem-solvingOrganizational skills

Required

Bachelor's degree in Marketing, Business, Information Technology, or a related field

5+ years of progressive experience in marketing automation, demand generation, or marketing operations roles

Expert-level proficiency with marketing automation platforms (Marketo preferred), and strong working knowledge of CRM systems (Salesforce experience highly desirable)

Demonstrated ability to architect and execute complex automated marketing workflows and integrations

Strong analytical and problem-solving skills, with experience using data analytics tools to drive decision-making

Excellent organizational, project management, and stakeholder communication skills, with the ability to influence at all levels of the organization

Detail-oriented with a commitment to quality and operational excellence

Proactive, self-motivated, and eager to lead process improvements and share knowledge across teams

Must be authorized to work in the United States without the need for visa sponsorship now or in the future