XDS · 1 month ago
Senior Brand & Visual Designer
Santa Monica, CA
Full-time
Onsite
Senior Level
6+ years expXDS is one of the world’s largest bicycle manufacturers, seeking a Senior Brand & Visual Designer to lead creative direction for marketing and product design as they expand into the U.S. market. The role involves shaping the brand's identity across various touchpoints, from marketing campaigns to packaging and retail environments.
Retail
Responsibilities
Lead creative direction and execution for marketing assets — including ads, campaign visuals, web and social content, and trade show graphics
Develop visual systems and templates for consistency across global and U.S. markets
Partner with marketing to design launch materials for new bikes, campaigns, and dealer activations
Ensure a consistent, premium brand language across all touchpoints
Design bike paint schemes, decals, and component graphics that reflect the brand’s identity and performance ethos
Oversee packaging design, including bike boxes, accessories, manuals, and hangtags — ensuring functionality, sustainability, and visual impact
Collaborate with product and factory teams on material finishes, coatings, and color accuracy
Create in-store and dealer marketing materials: point-of-purchase displays, rack signage, banners, posters, and merchandising kits
Develop trade show booth visuals and experiential graphics for U.S. events and expos
Support the rollout of the U.S. dealer visual identity program
Work closely with product, marketing, and supply chain teams across the U.S. and China
Manage external design vendors, photographers, and printers when necessary
Maintain strong visual standards and version control across digital and print assets
Qualification
Required
6–10 years of experience in brand, visual, or industrial design — ideally in consumer, outdoor, or mobility brands
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects); familiarity with 3D and rendering tools (Keyshot, Blender, etc.) a plus
Strong understanding of print production, packaging, and color management
Experience designing across both digital and physical mediums — from social to booth displays to product graphics
A refined aesthetic sense that balances performance, minimalism, and visual clarity
Ability to work across time zones and manage multiple projects with tight timelines
Passion for cycling, mobility, or design that moves people — literally and emotionally
Preferred
Skills in quick mockups and rapid content creation cycles
Interest in pop culture and understanding of bicycle design history
Familiarity with Figma, After Effects, Unreal Engine and other design tools
Benefits
Demo bike fleet and comprehensive travel allowances
Generous time off policy
Health, dental, and vision insurance
Monthly Fitness Stipend
Office space in beautiful Venice, California
Company
XDS
XDS designs, manufactures, and sells the world’s most advanced bicycles. We build more than 8 million bikes a year with industry-leading technology.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase