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PitchBook · 2 days ago

Sr. GTM Campaigns Manager

Seattle, WA

Full-time

Onsite

Senior Level

$112K/yr - $133K/yr

5+ years exp

PitchBook, a Morningstar company, is a collaborative and innovative workplace that thrives on creativity and excellence. The Senior GTM Campaign Manager will design and execute integrated marketing campaigns to drive acquisition, retention, and revenue growth, collaborating across various teams to ensure alignment with market opportunities and business targets.

AnalyticsFinanceVenture Capital

Culture & Values

No H1B

Responsibilities

Partner with commercial GTM teams to identify high-value accounts and co-build strategies that support business and revenue targets across PitchBook’s defined commercial segments

Collaborate with Sales, Customer Success, Product Marketing, Customer Insights, and other relevant teams to align on campaign messaging, taking into consideration product or data specific roadmaps, customer needs, and account plans

Partner with marketing stakeholders to develop and execute multi-channel campaigns that reflect the priority goals of each segment

Create strategic segment-oriented campaigns to drive revenue expansion and reduce churn, ensuring value propositions are relevant to the customer journey

Analyze campaign performance by segment to identify trends, opportunities, and areas for optimization

Maintain campaign briefs, workback schedules, and deliverable tracking to ensure smooth and timely execution

Present campaign insights and performance reports to key stakeholders; recommend refinements for continued improvement

Collaborate with peers across GTM Campaigns to ensure consistency and scalability in marketing execution

Support the vision and values of the company through role modeling and encouraging desired behaviors

Participate in various company initiatives and projects as requested

Qualification

B2B marketing experienceGo-to-market campaignsCampaign planningMarketing analyticsData-driven approachCross-functional collaborationMicrosoft Office proficiencyCommunication skillsSelf-starter attitudeThrive in fast-paced environment

Required

5+ years of enterprise B2B marketing experience

Background in all areas of go-to-market campaigns: campaign planning, lifecycle marketing, account-based marketing, integrated marketing campaigns, marketing operations, and marketing analytics

Experience working cross-functionally across commercial and marketing teams to design and execute on targeted acquisition, retention, and growth marketing campaigns

Skilled at navigating and understanding enterprise sales motions across a variety of customer types

Passionate about understanding PitchBook's varied customers and providing them with great experiences while impacting the business

Self-starter attitude who can work independently as needed and is empathetic, positive, and motivated to improve processes to more successfully deliver complex work

Solid analytical foundation. A data-driven approach to this work is expected and helps enable innovation and creativity

Expert communicator with excellent verbal, written, visual/presentation, and interpersonal communication skills

Ability to thrive, and be agile within, in a fast-paced environment within a high-growth company

Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily

Must be authorized to work in the United States without the need for visa sponsorship now or in the future