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Ilitch Companies · 4 weeks ago

Marketing Manager - Latin America & Caribbean

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Ilitch Companies is a company focused on the growth of its colleagues and invests in their future. The Marketing Manager will develop, coordinate, and oversee all marketing and advertising activities for franchisees in the Latin America & Caribbean region, providing brand direction and support to drive sales and market share growth.

Food and BeverageHospitalityTravel

Responsibilities

Support, coach, and counsel franchisees with local store marketing programs

Assure brand standards are consistently met across the region

Assesses regional performance and opportunities across all franchisees

Travel within region to fully understand market dynamics, identify new sales opportunities, and to assist franchisees with their specific marketing needs

Provides analysis and recommendations related to regional initiatives

May assist with regional market tests such as but not limited to new products, promotions, and pricing

Develop branded training programs for local marketing teams

Analyzes marketing plan effectiveness and cost efficiencies with franchisee for priority situations. Provides further developmental recommendations as needed

Communicates with franchisees, marketing staff and senior management on marketing plans and strategies. Ensures timely, accurate and thorough marketing communication to assigned area of responsibility

Collects and analyzes annual ad-plan for all assigned franchisees. Provides recommendations and coaches as necessary to stimulate further sales and/or further target investment dollars

Identifies and develops marketing action plans, including local store marketing, for priority markets and priority store situations. Assist when needed in plan execution

Conducts meetings (individual, DMA, or CoOp) in-field to expand knowledge bases and further develop Local and Local Store Marketing

Qualification

Marketing plan developmentAnalytical skillsBilingual English/SpanishMicrosoft Office proficiencyRetail industry experienceMulti-tasking skillsPresentation skillsTime-management skillsProblem-solving skillsOrganizational skills

Required

Bilingual English/Spanish communication skills required

Bachelor's degree with an emphasis in marketing, communications, or advertising or equivalent work experience may be considered

Five years proven experience developing and executing marketing plans

The ability to analytically and statistically evaluate print, broadcast, marketing effectiveness, overall sales and competitive trends

Knowledge and understanding of vertically integrated marketing philosophies

Excellent presentations skills, with the ability to convey facts and ideas clearly to both individuals and large groups

Evidence of well-developed verbal and written communication and presentation skills

Excellent analytical and problem-solving skills

Excellent planning, time-management, organizational, and multi-tasking skills

Demonstrated proficiency with Microsoft Office applications; Excel, PowerPoint, Word, Adobe Acrobat

The ability to travel 50% by airplane, automobile, or public transportation as necessary, and to adhere to the travel policy guidelines

The ability to work evenings and weekends and in the store as required and directed

Experienced in the retail industry, preferably in field marketing

Understands basic restaurant operations, particularly customer service

Company

Ilitch Companies

The Ilitch Companies' family of businesses represent leading brands in the food, sports and entertainment industries, including Little Caesars, Blue Line Distribution, the Detroit Red Wings, Olympia Entertainment, the Detroit Tigers, Olympia Development, Little Caesars Pizza Kit Fundraising Program, Champion Foods, MotorCity Casino Hotel, Ocean Casino Resort, and Tenda.

Founded in 1999

Detroit, Michigan, USA

10001+ employees