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Shaw Search Partners · 1 month ago

Director Search Engine Optimization

Boston, MA

Full-time

Hybrid

Director/Executive

12+ years exp

Shaw Search Partners is proud to lead the retained search for a high growth global tech leader to identify a Director, SEO + AIO. This role will focus on growing organic traffic and conversions through strategic SEO initiatives, collaborating with various teams to optimize performance and drive results.

AdvertisingConsultingMarketingPublic Relations

Hiring Manager

Melissa Shaw

Responsibilities

Strategy Development: Define and size opportunities, strategic priorities, and roadmap to drive organic AI/social growth based on emerging trends, current performance and data insights; includes informing the Editorial Content team’s roadmap and prioritization

Execution: Oversee execution and optimization of performance-oriented campaigns & initiatives across search AI (e.g. Google AI overviews), emerging AI engines (e.g. Chat-GPT) and social platforms (e.g. Reddit, X, Meta, YouTube) to drive organic visits and conversions

Conversion Optimization: Continuously optimize landing page conversion rates at various stages of the customer journey, from content/research to conversion-oriented pages

Testing and Measurement: Analyze marketing data and metrics to measure the effectiveness of SEO efforts, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders

Reporting & Forecasting: Monitor SEO/AI organic performance across all CarGurus markets, reporting regularly to the Executive Team on synthesized trends, work and impact

Lead organic traffic forecasting efforts across markets, in conjunction with Performance Marketing and Marketing Analytics

Resource Management: Define and manage budget needs and engineering resource allocation

Cross-functional Collaboration: Lead internal communications and collaborate with other departments, such as Engineering, Product, Editorial Content, Analytics and Other Marketing teams to align efforts with overall business goals and ensure adequate prioritization

Qualification

SEO knowledgeData analytics toolsStrategic thinkingTeam managementCross-functional collaborationCommunication skillsAdaptabilityAttention to detail

Required

12+ years of professional experience in SEO, preferably in-house and enterprise-level, with a strong understanding of SEO principles, strategies, and recent AI trends

Strong critical thinking and problem solving skills to identify opportunities and priorities with strategic context and understanding

Strong ability to concisely synthesize and communicate key insights, results and recommendations to key partners and senior leadership, in verbal presentations and written communications

Passion for data, and testing new features or improvements. Proficiency in using data analytics tools (Looker, Google Analytics) and SEO tracking platforms to analyze performance and make data-driven decisions

Ability to work in a fast-paced environment, learn and adapt to changing marketing trends and technologies, and adapting priorities to critical business needs

Ability to effectively liaison with internal teams, subsidiary partners, and executive team regarding SEO initiatives and progress

Experience leading teams, particularly content and/or engineering teams

Precision in tracking data and ensuring roadmap elements are executed correctly