Skyrocket Education Services · 1 month ago
Director of Creative Marketing - Hybrid w/travel
Pasadena, CA
Full-time
Hybrid
Director/Executive
$3,846/wk - $4,519/wk
7+ years expSkyrocket Education is seeking a Director of Creative Marketing to lead their marketing and creative strategies aimed at driving student enrollment. This role involves overseeing a creative team, managing multi-channel marketing campaigns, and collaborating with various departments to enhance the organization's brand and effectiveness in student recruitment.
AdviceCareer PlanningConsulting
Responsibilities
Lead and inspire the creative team—including designers, copywriters, content creators, and multimedia specialists—to develop innovative, high-quality marketing campaigns
Serve as the in-house creative director, providing approval, direction, and oversight of all creative assets (digital campaigns, print collateral, video, photography, website content) to ensure brand consistency, creative quality, and message alignment
Collaborate with external marketing agencies or freelancers to expand capabilities, set objectives, review deliverables, ensure timelines and ROI, and provide constructive feedback
Maintain and evolve the enrollment brand, ensuring messaging, positioning, and visual identity reflect the organization’s mission, student experience, and competitive differentiation
Define and lead strategy for student recruitment marketing, including driving awareness, prospect generation, applicant conversion, yield, and retention
Collaborate closely with enrollment/admissions, student services, communications, and digital teams to understand student personas, funnel metrics, and barriers to enrollment, and design campaigns that address them
Oversee multi-channel marketing campaigns, including digital advertising (social, search, display), email/marketing automation, content marketing, events/outreach, and community partnerships
Use data and analytics to track campaign performance (KPIs such as leads, inquiries, conversion rates, cost per inquiry/enrollment, return on ad spend), optimize strategies, and report results to senior leadership
Mentor and develop creative and marketing staff, fostering professional growth, innovation, and collaboration
Manage resources, budgets, and timelines for both internal and agency-driven marketing initiatives
Oversee creative production cycles, including briefs, timelines, revisions, and asset delivery
Partner with senior leadership and cross-functional teams to ensure marketing and creative initiatives support broader organizational goals
Present creative concepts, campaigns, and branding updates to senior leadership for feedback, approval, and alignment with organizational priorities
Stay current on trends in educational marketing, enrollment behaviors, competitor tactics, and regulatory/policy considerations to inform strategy and maintain best practices
Qualification
Required
Excellent leadership, project management, and communication skills
Strong analytical skills with experience leveraging data to optimize marketing campaigns
Ability to balance creative vision with strategic enrollment goals and measurable outcomes
7+ years of experience in creative marketing leadership, preferably in education or enrollment-focused organizations
Strong portfolio demonstrating innovative creative work across multiple marketing channels
Proven experience managing internal teams and external agency partners
Preferred
Bachelor's degree in Marketing, Communications, Graphic Design, or related field
Company
Skyrocket Education Services
Skyrocket Education Services is an educational consulting firm that provides resource management, budget consulting, and planning services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gabriella Caparco- Robertson
Chief Marketing & Communications Officer
Gloria Escobedo, MBA
Chief School Business Officer
Company data provided by crunchbase