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PitchBook · 1 week ago

Performance Marketing Manager - ABM

Seattle, WA

Full-time

Onsite

Mid Level

$85K/yr - $110K/yr

4+ years exp

PitchBook, a Morningstar company, is seeking a Performance Marketing Manager - ABM to enhance their marketing team's efforts in driving company growth. The role focuses on strategizing and executing Account Based Marketing campaigns aimed at high value accounts, collaborating with various teams to build personalized marketing strategies that align with the company's go-to-market strategy.

AnalyticsFinanceVenture Capital

Culture & Values

No H1B

Responsibilities

Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals

Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)

Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements

Partner closely with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accounts

Maintain and refine account and contact databases to ensure precise targeting across campaigns; collaborate with Operations to support data hygiene and reporting

Manage external vendors and partners to deliver campaign components on time and on budget

Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes

Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities

Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices

Support the vision and values of the company through role modeling and encouraging desired behaviors

Participate in various company initiatives and projects as requested

Qualification

Digital marketingAccount Based Marketing (ABM)Paid mediaData analysisCRM/marketing automationProject managementVendor managementTeam playerGrowth mindset

Required

Bachelor's degree

4+ years of digital marketing experience, paid media, demand generation, or ABM

Hands-on expertise with key media platforms including LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g. Salesforce, Marketo)

Strong analytical skills with a data-driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations

Proven project management skills with ability to own initiatives from strategy through execution, balancing short term needs with long-term goals

Comfort managing vendor relationships and coordinating external partners to achieve program goals

Eagerness to innovate, test new strategies, and continuously improve performance with a growth mindset

Desire and ability to be a team player in a collaborative, entrepreneurial, and dynamic environment

Must be authorized to work in the United States without the need for visa sponsorship now or in the future