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Stellantis · 1 month ago

SFMC Marketing Cloud Integration Lead

Auburn Hills, MI

Full-time

Onsite

Senior Level

5+ years exp

Stellantis is seeking a Salesforce CRM expert to lead a strategic initiative focused on unifying customer experiences through data and journey orchestration. The role involves orchestrating CRM data integration, managing customer journeys, and optimizing campaign performance within Salesforce Marketing Cloud.

AutomotiveIndustrial ManufacturingRetailTransportation

H1B Sponsor Likely

Responsibilities

Represent the CRM team in a cross-functional working group alongside partners in IT, media, web, and CDP operations

Lead efforts to orchestrate CRM data for integration into a unified, full-funnel view of the customer

Define and implement scalable data structures and audience strategies within Salesforce Marketing Cloud to support personalization and optimization

Design and manage end-to-end journey orchestration, leveraging CRM and CDP signals to deliver timely, relevant cross-channel messaging

Monitor Salesforce Marketing Cloud platform performance and ensure journeys, automations, and campaigns are running efficiently and as intended

Establish and execute A/B testing strategies to optimize CRM campaign performance and customer experience

Ensure CRM data is properly mapped, activated, and governed within broader CDP and site frameworks

Partner with data engineering and CDP teams to align identity resolution, tagging, and data flow strategies and integrations

Collaborate with analytics, website, and media teams to align CRM's role in funnel measurement and performance reporting

Support experimentation and QA of connected journeys, with an eye toward automation, scalability, and privacy compliance

Qualification

Salesforce Marketing CloudData orchestrationCross-channel customer journeysA/B testingCDP knowledgeSQL proficiencyMicrosoft Office SuitePrivacy complianceStrategic thinkingCommunication skills

Required

Bachelor's Degree

5+ years of hands-on Salesforce Marketing Cloud experience (Email Studio, Journey Builder, Automation Studio, Contact Builder)

Deep expertise in data orchestration, segmentation, and real-time personalization

Proven experience in building, managing, and optimizing cross-channel customer journeys in Salesforce

Strong understanding of platform performance monitoring, issue resolution, and campaign health tracking

Demonstrated skill in A/B testing design, execution, and analysis for continuous improvement

Working knowledge of CDPs (e.g., Treasure Data, Adobe RTCDP) and integrated data environments

Ability to work cross-functionally and communicating clearly across technical resources, agency partnerships and business stakeholders

Strategic thinker with the ability to translate insights into action and scalable execution

Strong proficiency in Microsoft Office Suite, including PowerPoint presentations to convey business outcomes

Preferred

Salesforce Marketing Cloud Engagement Administrator or Consultant Certification, or other related Salesforce Marketing Cloud Certification

Proficiency with SQL, AMPscript, or scripting within Salesforce

Experience working within privacy and compliance frameworks (e.g., CCPA, GDPR)

Background in automotive industry or similar

Company

Stellantis

Glassdoor3.7

Stellantis is an Franco-Italian-American automotive holding company that manufactures automobiles.

Founded in 2021

Hoofddorp, Noord-Holland, NLD

10001+ employees

https://www.stellantis.com/

H1B Sponsorship

Stellantis has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (3)

2023 (2)