Grand Circle Corporation · 1 week ago
Paid Media Manager
Boston, MA
Full-time
Hybrid
Mid Level
$120K/yr - $135K/yr
4+ years expGrand Circle Corporation is a leader in small-group, immersive travel for culturally curious Americans. The Paid Media Manager will own and optimize paid media performance across the Google ecosystem, focusing on driving qualified lead volume and new passenger bookings.
LeisureTourismTravel
Hiring Manager
Christie Trapilo
Responsibilities
Own and optimize Google Search, Demand Generation, Display, YouTube, and Performance Max (PMAX) campaigns with monthly budgets of $25K+
Develop and execute keyword strategies, ad copy testing, bidding strategies, and audience segmentation plans
Leverage all Google Ads features, including extensions, reporting capabilities, and campaign structures, to improve performance
Partner with external agency teams to scale and refine paid media initiatives while maintaining internal channel ownership
Monitor spend pacing, efficiency targets, and performance trends; communicate insights and recommendations to stakeholders
Stay current on Google platform updates, algorithm changes, and industry best practices
Analyze complex datasets across platforms including Google Ads, Google Analytics 4, Adobe Analytics, BI tools, and CRM systems
Identify trends, opportunities, and performance gaps, and translate findings into clear, actionable recommendations
Build and deliver recurring performance reporting for leadership
Evaluate landing page performance and collaborate with creative and web teams to improve conversion rates
Partner closely with digital strategy, creative, web experience, and content teams to ensure alignment across paid, organic, and overall marketing initiatives
Contribute to the development of scalable processes that improve efficiency and performance across the digital marketing organization
Qualification
Required
4+ years of hands-on digital marketing experience focused on paid media and customer acquisition for B2C brands
Proven experience managing Google Ads campaigns across Search, Demand Gen, Display, YouTube, and PMAX with $25K+ monthly spend
Strong analytical skills with the ability to interpret performance data, diagnose issues, and recommend solutions
Experience launching and optimizing campaigns across top, middle, and bottom of funnel objectives
Deep familiarity with Google targeting, bidding strategies, and campaign optimization best practices
Excellent communication skills with the ability to present insights to senior stakeholders
Strong MarTech aptitude and experience working with keyword-driven analytics
Preferred
Experience working with travel brands or performance-focused B2C or D2C organizations
Prior digital marketing agency experience
Experience optimizing for offline conversions
Expertise in keyword research for both paid and organic search
Familiarity with SEO content strategy (nice to have)
Proficiency with Google Analytics (GA4) and/or Adobe Analytics
Bachelor's degree or equivalent experience
Benefits
Comprehensive and heavily subsidized medical, dental, and vision plans
On-site gym access
Holistic wellness sessions
Group fitness classes
Substantial Paid Time Off (PTO)
11 paid holidays- including Juneteenth, Memorial Day, and Labor Day
Summer Fridays
Extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary
50% off our trips for you and a companion
25% for additional immediate family members
Exclusive quarterly associate travel deals
401(k) with company match
Life insurance
Disability coverage
Tuition assistance for both professional and personal development
Opportunities for professional development through oversees travel
Direct access to Pinnacle Leadership & Team Development
Commuter benefits
FSA options
Pet insurance
Home & auto discounts
Paid volunteer time off to give back to the community
Company
Grand Circle Corporation
Grand Circle Corporation is a travel agency specializing in small ship and river cruising trips.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian FitzGerald
Chief Executive Officer
Anthony Bissanti
Senior Vice President Finance
Recent News
Company data provided by crunchbase