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2K · 7 hours ago

Director, Global Digital Marketing

Los Angeles, California, United States

Full-time

Onsite

Director/Executive

$177K/yr - $261K/yr

10+ years exp

2K Games is a global video game company known for publishing titles developed by influential studios. The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem, enhancing player engagement and brand connection across all touchpoints.

Developer APIsPublishingSoftwareSportsVideo Games

H1B Sponsor Likely

Responsibilities

Own the strategic roadmap for digital channels (website, app, player portal, landing pages, etc.) across lifecycle from awareness to retention

Ensure seamless integration between game, digital touchpoints, and live service updates

Define how digital platforms support seasonal content drops, community campaigns, live ops, and monetization beats

Orchestrate the connected player journey across web, community, email/CRM, social, and in-game overlays

Partner with UX, platform, and tech teams to align CMS, CDP, CRM, and identity systems around player behaviors and lifecycle moments

Define how players transition between gameplay, community, content, and support and how the brand shows up in each

Partner with Live Ops, Product, and Publishing teams to translate in-game events and features into high-impact digital experiences

Develop frameworks for content surfacing, event visibility, and ongoing player engagement through digital tools

Build and own the integrated roadmap from Private Alpha to Beta to Launch

Define phase-specific objectives, success metrics, and operating models

Ensure each milestone unlocks the next through validated learning

Define testable 'Experience Slices' at each phase that bring together gameplay systems, community loops, progression arcs, and comms beats

Collaborate with cross-functional teams to align feature readiness with campaignable, player-first experiences

Facilitate alignment rituals (roadmap reviews, experience syncs, etc.) to ensure everyone's building toward the same outcome

Evaluate, collaborate and implement digital tools/platforms to power CMS, A/B testing, player segmentation, and campaign personalization

Collaborate with engineering and UX teams to ensure digital surfaces are optimized for scale and usability

Partner with Creative, Comms, Community, and UA to align messaging, campaigns, and digital activation plans

Support brand storytelling and content delivery in owned digital channels

Stay ahead of free-to-play and live service digital trends

Introduce new ways to engage players outside the game like onboarding experiences, meta progress tracking, interactive lore hubs, etc

Serve as the central orchestrator across marketing, product, dev, community, analytics, and operations

Build shared rituals, language, and planning frameworks that drive accountability and reduce fragmentation

Help senior leadership see the system, not just the parts and make informed bets accordingly

Qualification

Digital strategyLive service experienceCross-functional leadershipPlatform business modelsExperience designExecutive communicationData analysisCommunity engagement

Required

10+ years in FTP, live service, digital strategy, product strategy, or platform strategy roles at a global tech company, cloud platform, or high-growth startup

Deep understanding of platform business models and multi-sided ecosystems (e.g., developers, partners, creators)

Experience aligning digital strategy with hardware/software/infrastructure product cycles

Proven success building roadmaps and experiences at the intersection of data, design, product, and GTM

Exceptional executive communication and cross-functional leadership skills

Benefits

Bonus

Equity awards

Eligibility to participate in our 401(K) plan

Employee Stock Purchase Program

Medical

Dental

Vision

Basic life insurance coverage

14 paid holidays per calendar year

Paid vacation time per calendar year (ranging from 15 to 25 days)

Eligibility to participate in the Company’s discretionary time off program

Up to 10 paid sick days per calendar year

Paid parental and compassionate leave

Wellbeing programs for mental health and other wellness support

Family planning support through Maven

Commuter benefits

Reimbursements for fitness-related expenses

Company

2K

Glassdoor3.6

2K is a development studio that develops and publishes sports-based video games. It is a sub-organization of Take-Two Interactive Software.

Founded in 2005

Novato, California, USA

1001-5000 employees

http://2k.com

H1B Sponsorship

2K has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (11)

2023 (19)

2022 (15)

2021 (24)

2020 (19)