Verndale · 3 weeks ago
Digital Marketing Analytics Lead
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expVerndale is a customer experience agency focused on connecting marketing and technology leaders with consumer journeys. The Digital Marketing Analytics Lead will serve as an analytics and tag management expert, implementing tracking solutions and consulting clients on digital marketing strategies.
AdvertisingBrand MarketingBusiness IntelligenceCMSCRMDigital MarketingInformation TechnologyMarketingMarketing AutomationTechnical Support
Responsibilities
Implement analytics tracking and configurations for Google Analytics including Google Analytics 4 (GA4) via Google Tag Manager (or other similar systems)
Implement and configure consent management tools in association with analytics tools/tracking
Identify client objectives, develop KPI frameworks and map suitable analytics solutions to ensure that all required performance data can be reliably tracked and reported
Communicate analytics requirements and best practices to developers and other internal/external functions
Produce analytics audit reports for corrective or advanced tracking and data collection architectures, via Google Analytics
Consult with internal teams and clients to develop and execute digital marketing strategies that align with their business goals and objectives
Educate clients on the importance of online measurement and provide best practice guidance for technical aspects of analytics
Provide instruction on campaign tagging and additional on-site tracking
Understand processing, cleansing, and verifying the integrity of data used for analysis
Work with dev/engineering teams to implement and customize digital marketing platforms according to client needs
Identify opportunities to add additional value to clients
Support the growth of the Marketing Services team through activities including pitch decks, sales support, research, and ability to communicate service offerings
Actively mentor colleagues and provide oversight to junior level team members (for client work/technical skills, and soft skills of agency work) while also committing to your own ongoing knowledge in the industry and staying up to date
Qualification
Required
5+ years of agency experience in web analytics (Google Analytics, Adobe, etc.), tag management (GTM, DTM, Tealium, etc.) and consent management
Data-oriented personality
Strong technical acumen and presentation skills required
Excellent documentation skills and ability to communicate with both client and internal dev teams
Dashboard development experience with tools such as Google Data Studio, Power BI, Tableau, etc
Preferred
Interested in growth/mentorship and oversight responsibilities as part of a maturing team
Willingness to contribute to thought leadership and department initiatives
Experience using query languages such as SQL or R
Familiarity with digital experience platforms such as Sitecore, Optimizely, Webflow, Contentstack, etc
Personalization, CRO, SEO and AB testing experience is a plus
Paid search or marketing automation experience is a plus
Benefits
Top-of-the-line Health Insurance
Monthly perks customized to meet individual employees’ needs
Competitive benefits package
Comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan
Ample company paid holidays and personal time off
Company
Verndale
Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the customer journey.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-02-04Acquired
Leadership Team
Chris Pisapia
CEO & Co-Founder
Liz Spranzani
Chief Technology Officer, EVP of Technology
Recent News
Morningstar.com
2025-10-31
2025-02-05
Company data provided by crunchbase