Andersen Corporation · 1 month ago
Canvassing Marketing Manager
Andersen Corporation is a leading company in the window and door industry, committed to delivering exceptional customer experiences. The Canvassing Marketing Manager will drive non-media lead generation and local awareness through Direct Marketing Programs while managing a team of Direct Marketing Associates to meet set goals and budgets.
Building MaterialHome DecorManufacturingWindowsWood Processing
Responsibilities
Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals
Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate
Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members
Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodology
Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines
Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying/validating leads gathered during each shift
Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments
Direction of a team of Direct Marketing Associates
Qualification
Required
High school diploma or equivalent (e.g., GED) A college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities
Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets
Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals. Strong coaching skills to empower and develop team members
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights
Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals. Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies
Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives
Possession of a valid driver's license with a safe driving record is mandatory for this position
Must be walk 3-5 miles per day
Must be able to stand 8 hours per day
Benefits
401 (k) Plan, Employer Fixed Contributions & Company Matching
Profit Sharing
Medical, Dental and Vision Coverage
Flexible Spending Accounts (FSAs), Health Savings Account (HSA) and Health Reimbursement Account (HRA)
Life Insurance
Paid Time Off & Paid Holidays
Paid Maternity Leave & Paid Parental Leave
Career Growth Planning & Nationwide Career Opportunities
PROFIT SHARING: In 2025 Andersen has set a profit-sharing target of $3,500 per eligible employee, prorated as appropriate Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
Company
Andersen Corporation
For more than 121 years, Andersen has designed, manufactured, and marketed premium windows and doors.
Funding
Current Stage
Late StageLeadership Team
Recent News
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