Grand Circle Corporation · 2 weeks ago
Paid Social Media Manager
Boston, MA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $130K/yr
4+ years expGrand Circle Corporation is a company focused on travel experiences, and they are seeking a Paid Social Media Manager to own the paid social strategy and execution for their brand, Overseas Adventure Travel. The role involves leading paid social campaigns, collaborating with creative teams, and analyzing performance to optimize customer acquisition across various platforms.
LeisureTourismTravel
Responsibilities
Lead paid social campaigns across Meta (Facebook and Instagram), scaling budgets of $75K+ per month
Architect full-funnel strategies from prospecting through retargeting and retention
Leverage Meta’s machine learning, targeting, bidding, and attribution tools to maximize ROI
Explore and support expansion into additional platforms such as YouTube, TikTok, and Pinterest
Translate performance insights into creative direction and messaging
Partner with creative, content, merchandising, and agency teams to produce high-performing assets
Improve campaign testing velocity, creative iteration, and deployment processes
Analyze multi-source datasets to identify trends, diagnose issues, and surface growth opportunities
Build dashboards and recurring performance reports using GA4, Adobe Analytics, and Meta tools
Manage Meta pixel and Conversions API implementation for accurate tracking (online and offline)
Present performance insights and recommendations to leadership
Qualification
Required
4+ years of hands-on paid social experience for a B2C brand
Proven success scaling Meta Ads to $75K+ monthly spend
Deep expertise in Meta's ad ecosystem, machine learning behaviors, and attribution
Strong copywriting skills with a performance mindset
Excellent analytical and communication skills
Preferred
Meta Blueprint certification
Experience with additional paid social platforms (YouTube, TikTok, Pinterest, LinkedIn)
Agency or fast-paced B2C/travel brand experience
Benefits
Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
401(k) with company match, life insurance, and disability coverage
Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community
Company
Grand Circle Corporation
Grand Circle Corporation is a travel agency specializing in small ship and river cruising trips.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian FitzGerald
Chief Executive Officer
Anthony Bissanti
Senior Vice President Finance
Recent News
Company data provided by crunchbase