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Grand Circle Corporation · 1 day ago

Paid Social Media Manager

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $120K/yr

4+ years exp

Grand Circle Corporation is a travel company that focuses on providing unique adventure travel experiences. The Paid Social Media Manager will be responsible for owning the paid social strategy and execution, specifically on Meta platforms, to drive customer acquisition and optimize performance across social channels.

LeisureTourismTravel

Responsibilities

Lead paid social campaigns across Meta (Facebook and Instagram), scaling budgets of $75K+ per month

Architect full-funnel strategies from prospecting through retargeting and retention

Leverage Meta’s machine learning, targeting, bidding, and attribution tools to maximize ROI

Explore and support expansion into additional platforms such as YouTube, TikTok, and Pinterest

Translate performance insights into creative direction and messaging

Partner with creative, content, merchandising, and agency teams to produce high-performing assets

Improve campaign testing velocity, creative iteration, and deployment processes

Analyze multi-source datasets to identify trends, diagnose issues, and surface growth opportunities

Build dashboards and recurring performance reports using GA4, Adobe Analytics, and Meta tools

Manage Meta pixel and Conversions API implementation for accurate tracking (online and offline)

Present performance insights and recommendations to leadership

Qualification

Paid social experienceMeta Ads expertiseCopywriting skillsAnalytical skillsMeta Blueprint certificationYouTubeTikTokPinterestLinkedInB2C brand experience

Required

4+ years of hands-on paid social experience for a B2C brand

Proven success scaling Meta Ads to $75K+ monthly spend

Deep expertise in Meta's ad ecosystem, machine learning behaviors, and attribution

Strong copywriting skills with a performance mindset

Excellent analytical and communication skills

Preferred

Meta Blueprint certification

Experience with additional paid social platforms (YouTube, TikTok, Pinterest, LinkedIn)

Agency or fast-paced B2C/travel brand experience

Benefits

Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes

Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays

Up to 12-16 weeks paid leave at 100% base salary

50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals

401(k) with company match, life insurance, and disability coverage

Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development

Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community