Citrix · 1 week ago
Marketing Operations Analyst
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expCitrix is a leading cloud solution provider that empowers organizations through data-driven insights and operational excellence. The Marketing Operations Analyst will play a crucial role in monitoring performance, informing strategic adjustments, and fostering a data-driven culture within the Marketing team.
Enterprise SoftwareSaaSSoftwareVirtualization
Responsibilities
Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets
Translate data into actionable insights and recommendations that help to drive business outcomes
Collaborate with various teams and stakeholders to define and refine measurement and evaluation strategies for Marketing activities, such as:
Campaign Optimization: Analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging strategies for increased conversion and engagement
Learning & Enablement Effectiveness: Evaluate learning path architecture and training/enablement content engagement to ensure they are driving targeted business outcomes and learner success, while establishing auditing cycles for content relevance
Social Intelligence: Analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation
Assist and coach others in the analysis of data and development of insights and narratives and foster a data-informed decision-making culture within the Marketing team
Implement and maintain event tracking using analytics tools, ensuring data accuracy and completeness
Use data tools for manual import/export
Develop and maintain reports and dashboards
Help ensure the health of multiple databases during platform implementations, migrations, etc. by developing and implementing data quality checks and monitoring processes
Deliver high-value outcomes while participating in problem-solving, such as:
Work with data limitations and find creative solutions to extract meaningful insights
Proactively identify and address data tracking gaps, while improving data quality
Work through the challenges of current platform limitations, while understanding the platform’s future state
Proactively identify opportunities for data-driven improvements across marketing functions
Qualification
Required
8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making
Master's degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis
Proficiency in the usage, configuration, and management of data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio)
Proficiency in the usage, configuration, and management of analytics tools (e.g., GA4, Adobe Analytics, etc.)
Proficiency in the usage, configuration, and management of tag management systems (e.g., Google Tag Manager, etc.)
Proficiency in the usage, configuration, and management of data querying and manipulation tools (e.g., SQL)
Demonstrated ability to analyze complex data sets and identify trends and insights
Experience with data modeling and/or ETL processes
Proven ability to formulate and test data-driven hypotheses
Strong proficiency in the development of data-driven narratives
Excellent communication skills to clearly articulate information and ability to build compelling presentations and reports to clearly convey complex information
Proficiency in Google Suite and Microsoft Office
Statistical knowledge (e.g., understanding of statistical significance, correlation vs. causation, etc.) and a solid understanding of principles and methodologies relevant to marketing analysis (e.g. A/B testing, regression analysis, segmentation)
Ability to build effective relationships with key business stakeholders and form productive partnerships with collaborators, including the ability to translate technical findings to non-technical audiences
Strong problem-solving and critical-thinking skills
Excellent organizational and time-management skills, with the ability to prioritize and manage multiple projects
Intellectual curiosity and a passion for uncovering insights from data
Preferred
Awareness of data privacy regulations (e.g., GDPR, CCPA) and data governance practices
Project management skills
Experience with specific platforms relevant to marketing (e.g., Salesforce, Oracle, Eloqua, BigTinCan, HighTouch)
Company
Citrix
Citrix offers a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.
5001-10000 employees
H1B Sponsorship
Citrix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (130)
2021 (185)
2020 (153)
Funding
Current Stage
Late StageTotal Funding
$20M2022-01-31Acquired
2004-01-01Series F· $20M
1995-12-08IPO
Leadership Team
Gerard Lavin
CTO EMEA
Recent News
2025-12-17
2025-11-24
Morningstar.com
2025-11-18
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