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CoAdvantage · 1 day ago

Marketing Operations Director

Bradenton, FL

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

CoAdvantage is a leading human resource solutions provider for small to mid-sized companies. The Marketing Operations Director will lead efforts to ensure effective strategy, efficient investment, and accountability across marketing to achieve its objectives.

EmploymentHuman ResourcesStaffing Agency

Comp. & Benefits

Responsibilities

Partner with Marketing & business leadership to maintain the Marketing KPI & measurement framework that reflects Marketing and business goals. Develop the strategy and processes for monitoring, measuring, and analyzing effectiveness, efficiency, and impact of marketing initiatives in alignment with the framework & marketing goals

Build and maintain streamlined processes, automation, and reporting using our MarTech infrastructure in support of the full Marketing team, including but not limited to demand campaigns, organic digital, and lifecycle efforts

Track and report on the entire lead-to-pipe-to-booking funnel, including volume, velocity, conversion stage-to-stage, and average values. Ensure funnel measures can be analyzed by key dimensions (e.g., industry, geo, and product as needed)

Own the marketing technology roadmap, evaluating, selecting, implementing, and customizing tools to meet the needs of the marketing department. Maintain platform and database hygiene on an ongoing basis and in alignment with other systems, including but not limited to Salesforce and enablement tools. Partner with Sales Operations to identify, deploy, and support shared tools

Own the marketing budget in partnership with Marketing Leadership & Finance to ensure it reflects investments required to support Marketing & business goals. Maintain budget through year to ensure allocations are tracked properly and incorporated into ongoing replans and forecasting with Finance

Inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy. Assist in preparing presentations for key stakeholders and partners, including quarterly Board of Directors reports