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Ipsen · 1 month ago

VIE- US oncology Brand Manager

Boston

Full-time

Onsite

New Grad, Entry Level

Ipsen is a mid-sized global biopharmaceutical company focused on transformative medicines. The US oncology Brand Manager is responsible for supporting the creation and development of effective marketing operations for the Tazverik brand, ensuring the execution of initiatives and collaboration across teams.

BiotechnologyPharmaceuticalProduct Research

No H1B

Responsibilities

Support the oncology marketing teams in the creation of brand strategy and tactics in line with the share of growth and opportunities identified in the patient flow

Lead the implementation of assigned initiatives (optimisation of campaign materials, congress management, affiliates best practice sharing, internal communications, multi-channel) across a broad spectrum of the marketing mix utilising excellent project management skills to achieve project goals

Work closely with vendors to conceptualize, develop, and execute promotional materials and programs

Identify innovative and compliant mechanisms to engage and provide value to key customers and differentiate Ipsen based on key company and brand strengths

Apply creativity, innovation & out-of-box thinking to enhance the customer experience

Ensure that the brand marketing spend on assigned projects is on target and spent efficiently

Working with global teams to seek input and drive marketing programmes

Support team track and articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities

Optimize the layout and format of presentations for key internal stakeholders to ensure key messages are clear and resonate

Ensures strong cross functional engagement and collaboration in the development and implementation of programs

Close cross-functional working with Medical Affairs, Decision Support, HEOR & Market Access and Pricing, multi-channel team

Proactively seeks cross functional teams engagement and the sharing of best practices across the organization

Qualification

Oncology marketing experienceDigital marketing experienceProject management skillsLife sciences educationFluent EnglishAnalytical skillsMicrosoft Office SuiteCollaboration skillsCreative thinking

Required

Degree-level education, ideally in life sciences or in business studies

Demonstrated ability to lead and manage multiple projects to deliver results against tight deadlines

Experience working collaboratively with partners, internal and external, including agencies and markets

Fluent English is compulsory (written and verbal)

Complies with Company guidelines and country/industry standards on ethics and compliance

Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy

Acts as a role model for ethical behaviour

Excellent organization, planning, prioritization and project management ability

Ability to work autonomously and take initiative on day to day tasks

Able to concentrate on multiple challenges /tasks weekly

Ability to build strong relationships across cultures, backgrounds and functions

Strong planning and project management skills

Strong analytical and data management skills, with ability to make sound commercial decision

Creative, resilient and agile individual with a can-do attitude that can respond to changing environments and use their initiative to make things happen

Team player capable of motivating and influencing others

Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel)

Ability to convey complex information succinctly & simply (including verbal, written and in presentations)