Biotech Dental USA · 1 month ago
Social Media Marketing Specialist
Englewood, NJ
Full-time
Onsite
Entry, Mid LevelBiotech Dental USA is a trusted provider of dental implants and digital dentistry solutions. They are seeking a Social Media Marketing Specialist to manage and execute social media strategies, enhance online presence, and engage with customers through various digital platforms.
Health CareMedical Device
Responsibilities
Managing and executing social media strategies across platforms to enhance the company's online presence
Content creation, scheduling posts, monitoring audience engagement, running paid social campaigns, analyzing performance metrics, and reporting on social media effectiveness
Collaboration with cross-functional teams to align marketing efforts and ensure brand consistency
Build and maintain a strong online community around the Biotech product line, fostering relationships with customers and influencers
Engage with customers through comments, messages, and live interactions to provide exceptional customer service and gather feedback
Organize and manage events, webinars, and live streams to promote Biotech Implants and ATP38 and engage with the community
Assist with developing and executing effective email marketing campaigns to drive engagement, retention, and sales conversions
Manage and build email lists, ensuring compliance with email regulations and best practices
Write compelling and engaging email content, including subject lines, body text, and calls to action for the BDR’s and the field sales staff
Segment email lists based on demographics, behavior, and other criteria to target specific audiences
Conduct A/B testing to optimize email performance
Analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates and provide actionable insights to improve future campaigns
Collaborate with the content, design, and marketing teams to ensure brand consistency
Stay up-to-date with industry trends and best practices in email marketing
Use Dynamics email marketing software to schedule and track campaigns
Qualification
Required
Strong expertise in Social Media Management, Content Scheduling, Audience Engagement, and Campaign Execution
Experience with Social Media Performance Analysis, Metrics Tracking, and Reporting
Knowledge of Digital Marketing, Paid Advertising, and strategic content planning
Proficiency with social media platforms such as Instagram, Facebook, LinkedIn, and others
Excellent Communication, Team Collaboration, and Organizational skills
Preferred
Bachelor's degree in Marketing, Communications, or related field is highly preferred
Basic Graphic Design and Content Creation skills are a plus
Experience in the dental or healthcare industry is a bonus
Company
Biotech Dental USA
Biotech Dental has been designing and manufacturing a full range of dental implants, implant treatment planning software, orthodontic aligners and digital dentistry solutions for over 35 years.
Founded in 2013
11-50 employees
Funding
Current Stage
Early StageLeadership Team
David Singh
Chief Executive Officer
Company data provided by crunchbase