Hobart Food Equipment and Service · 1 month ago
Marketing Demand Generation Manager
Troy, OH
Full-time
Onsite
Senior Level
5+ years expHobart Food Equipment and Service is a subsidiary of Illinois Tool Works Inc., specializing in commercial food equipment for food service and retail. The Demand Generation Manager will lead strategic marketing initiatives to drive lead generation, customer acquisition, and revenue growth, while collaborating with sales, product, and customer service teams to optimize marketing processes.
Food and Beverage
Responsibilities
Anticipates market trends, customer behaviors, and competitive dynamics to shape long-term demand generation strategies
Aligns campaign planning with business objectives, leveraging insights to position the brand effectively and drive sustainable growth
Makes sound, data-informed decisions that optimize campaign performance and resource allocation
Evaluates multiple inputs—such as lead quality, conversion metrics, and channel effectiveness—to guide strategic adjustments and maximize ROI
Moves quickly to launch and iterate on campaigns, embracing a test-and-learn mindset
Identifies opportunities for improvement, implements solutions with urgency, and ensures marketing efforts remain agile and responsive to business needs
Consistently delivers measurable outcomes by setting clear goals, tracking KPIs, and holding teams accountable
Focuses on increasing lead volume, improving conversion rates, and driving revenue through targeted demand generation efforts
Builds strong partnerships across sales, product, and customer service teams to ensure alignment and shared ownership of campaign success
Encourages cross-functional input and fosters a culture of transparency and teamwork
Clearly conveys campaign strategies, performance insights, and recommendations to stakeholders at all levels
Tailors messaging to diverse audiences and ensures alignment through consistent, compelling communication
Promotes a culture of accountability and compliance in all marketing operations
Ensures data privacy, ethical marketing practices, and adherence to brand standards while fostering a safe and inclusive work environment
Navigates multiple channels, technologies, and data sources to deliver integrated marketing solutions
Balances competing priorities and adapts strategies to meet evolving customer expectations and business demands
Qualification
Required
BS Degree in Marketing, or related field with at least 5-7 years of demand generation experience
Company
Hobart Food Equipment and Service
While running a business you constantly have a million things going on in your operation every day and any one of them can go wrong without notice.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Terry Strong
Senior Director Technicial and Engineering Support
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