Product Marketing Director jobs in United States
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Yext · 2 weeks ago

Product Marketing Director

positionNew York, NY
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$157K/yr - $304K/yr
date12+ years exp

Yext is the leading brand visibility platform, providing clarity and control for brands across digital channels. The Product Marketing Director will lead the go-to-market strategy for Yext’s product pillars, driving awareness, adoption, and revenue through strategic storytelling and cross-functional collaboration.

AdvertisingEnterprise SoftwareKnowledge ManagementNatural Language ProcessingProduct SearchSaaSSearch EngineSoftwareVertical Search
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Culture & Values
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H1B Sponsor Likelynote

Responsibilities

Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives
Lead product launches end to end, ensuring internal readiness and high-impact external execution
Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion
Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators
Translate technical capabilities into clear, compelling business outcomes that align with our customers’ visibility and engagement goals
Ensure consistent, competitive product narratives across all touchpoints
Act as the voice of the customer – synthesizing insights from customer feedback, market signals, and usage data to inform positioning and product roadmap
Conduct market and competitive research to identify opportunities for differentiation and innovation
Support customer advocacy through compelling case studies, proof points, and success stories
Develop enablement content and programs that improve field confidence, messaging consistency, and win rates
Deliver training and tools that help Sales, CS, and Channel teams effectively position and sell your product
Collaborate with reseller and agency partners to accelerate indirect channel growth
Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights
Collaborate with Customer Success and Support to ensure customer feedback is integrated into GTM strategy
Play a leadership role in raising the bar across the Product Marketing team – contributing frameworks, best practices, and a culture of excellence

Qualification

B2B SaaS marketingGo-to-Market strategyCross-channel engagementSales enablementData-driven storytellingAnalytical mindsetCustomer advocacyMarket researchCross-functional collaborationLeadership skills

Required

12+ years of B2B SaaS product marketing experience, ideally in martech
Proven ability to bring products to market and drive adoption in fast-paced, competitive environments
Exceptional storytelling and communication skills – with the ability to craft compelling, data-driven narratives for diverse audiences
Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success
Analytical mindset with the ability to derive insights from data and use them to inform strategy
Experience building sales enablement materials and influencing GTM success across both direct and indirect channels
Self-starter with a high ownership mentality and a bias toward action

Benefits

Medical, dental and vision benefits
Life insurance
Short term and long-term disability
401(k) retirement plan
Vacation and sick leave
Equity (stock) based compensation
Variable pay programs based on performance relative to goals and targets

Company

Yext

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Yext is a leading digital presence platform for multi-location brands.
dateFounded in 2006
location
New York, New York, USA
people-size1001-5000 employees
web-link
http://www.yext.com

H1B Sponsorship

Yext has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (20)
2023 (13)
2022 (17)
2021 (16)
2020 (22)

Funding

Current Stage
Public Company
Total Funding
$317.82M
Key Investors
BlackRockInsight PartnersMarker
2025-05-21Post Ipo Debt· $200M
2017-04-13IPO
2015-08-11Secondary Market

Leadership Team

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Jason LaFollette
Chief Technology Officer
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Brian Schipper
EVP & Chief People Officer
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Recent News

thefly.com
Yext reports Q3 adjusted EPS 14c vs 12c last year
2025-12-09
MarketScreener
Yext Fiscal Q3 Adjusted Earnings Rise, Revenue Falls
2025-12-08
MarketScreener
Earnings Flash (YEXT) Yext, Inc. Reports Q3 Revenue $112.0M, vs. FactSet Est of $112.7M
2025-12-08
Company data provided by crunchbase