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Kenneth Cole Productions · 1 day ago

Design Director, Brand Creative

New York, United States

Full-time

Onsite

Director/Executive

Kenneth Cole Productions is a global fashion brand that creates modern, versatile clothing, shoes, and accessories. The Design Director, Brand Creative will lead advertising campaigns, packaging design, and branding initiatives while collaborating with various teams to ensure high-quality marketing assets.

E-CommerceFashionManufacturingRetailShopping

Comp. & Benefits

Responsibilities

Lead packaging design efforts from concept to production, overseeing materials, dielines, renderings, vendor collaboration, and final execution to maintain brand consistency and quality

Collaborate with the Creative Director and Sr. Art Director on campaign concepts, seasonal launches, product storytelling, and brand initiatives

Oversee design and execution of marketing assets across print, digital, social, and in-store channels with a focus on craftsmanship and consistency

Provide art direction for photo shoots, retouching, and post-production to ensure brand standards and creative excellence are met

Support light video editing and motion graphics development for social media, digital campaigns, and internal presentations (Premiere Pro, Final Cut, CapCut or equivalent)

Partner with internal marketing, merchandising, and e-commerce teams as well as external creative vendors and production partners

Explore the use of AI platforms (e.g., MidJourney, Adobe Firefly, Runway, ChatGPT) for concept development, visual ideation, and workflow optimization

Qualification

Packaging design oversightAdobe Creative SuiteCreative directionVideo editing skillsAI tools familiarityTypography skillsBudget managementCommunicationOrganizational skillsPresentation skills