TwelveLabs · 2 weeks ago
Director of Product Marketing
United States
Full-time
Remote
Director/Executive
$176K/yr - $234K/yr
8+ years expTwelve Labs is pioneering the development of cutting-edge multimodal foundation models that comprehend videos like humans. They are seeking a Director of Product Marketing to translate breakthrough video AI technology into compelling narratives for diverse audiences and lead product launch strategies.
Generative AIInformation TechnologySoftwareVideo
Responsibilities
Create and evolve TwelveLabs' messaging frameworks and product positioning, then collaborate to transform them into inspirational stories that resonate
Develop messaging that speaks authentically to vastly different audiences: developers implementing APIs, government agencies evaluating video intelligence solutions, and media executives planning digital transformation
Lead end-to-end launch strategy and execution for model releases, API updates, and platform expansions
Develop enterprise messaging frameworks that connect product capabilities to business outcomes: ROI models, efficiency gains, competitive advantages to create sales enablement materials that help enterprise teams sell video understanding infrastructure
Qualification
Required
8+ years in Product Marketing, with at least 3 years marketing technical products (APIs, developer tools, AI/ML platforms, or infrastructure)
Proven storytelling ability: Demonstrated ability to create narratives that inspire and resonate emotionally, not just explain. You've created work that generated engagement: customer stories, brand campaigns, executive thought leadership, or social content that people actually shared and remembered
Multi-audience fluency: Demonstrated success creating messaging that resonates with both technical (developers, engineers, researchers) and business (executives, decision-makers) audiences
Launch track record: Led successful product launches for technical products with measurable impact on awareness, adoption, and pipeline
Technical aptitude: Ability to quickly understand AI/ML concepts, read research papers, understand API documentation, and engage credibly with engineering teams (you don't need to code, but you need to speak the language)
Narrative instinct: Natural storyteller who can find the human angle in technical features, the strategic insight in benchmarks, and the aspiration in infrastructure
Startup velocity: Comfortable with ambiguity, rapid iteration, and wearing multiple hats you thrive in 0-to-1 environments where you define the playbook
Preferred
Enterprise marketing experience, particularly selling to technical buyers (CTOs, VPs Engineering) and business buyers (COOs, Product leaders) simultaneously
AI research literacy: Can read and synthesize insights from academic papers (CVPR, NeurIPS, etc.) into market positioning
Experience marketing in competitive categories where differentiation requires nuance (not just 'we're faster and cheaper')
Benefits
Full health, dental, and vision benefits
Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
VISA support (such as H1B and OPT transfer for US employees)
Company
TwelveLabs
The world's most powerful video intelligence platform for enterprises.
11-50 employees
H1B Sponsorship
TwelveLabs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (4)
Funding
Current Stage
Early StageTotal Funding
$107.12MKey Investors
Firstman StudiosNaver VenturesRadical Ventures
2025-10-10Corporate Round
2025-06-09Series Unknown
2024-12-12Series A· $30M
Leadership Team
Jae Lee
Founder & CEO
Recent News
2025-12-05
intelcapital.com
2025-12-05
Company data provided by crunchbase