Bell Partners Inc · 12 hours ago
Manager, Corporate Brand and Reputation Management
Raleigh, NC
Full-time
Onsite
Mid, Senior Level
4+ years expBell Partners Inc is committed to being the apartment company of choice by creating value for its residents and partners. The Manager of Corporate Brand and Reputation Management will lead the company's brand strategy and reputation management across its communities, ensuring a modern and consistent brand presence while enhancing resident experience through effective communication and design.
Real Estate
Responsibilities
Lead Bell’s corporate brand strategy and ensure a consistent, modern, and trusted brand presence across all channels
Guide corporate marketing initiatives including property naming, social media content, celebratory weeks, and national recognition programs
Own the corporate website roadmap in partnership with digital, ensuring content reflects Bell’s brand values and the needs of renters, residents, and investors
Develop and maintain brand guidelines, templates, naming frameworks, and brand toolkits for use across the enterprise
Serve as lead designer for corporate Bell marketing
Create high quality brand aligned assets including executive committee materials, investor decks, digital content, presentations, and corporate collateral
Ensure all creative output aligns with Bell’s visual standards and reflects a modern, elevated identity
Partner with cross functional teams to support creative needs for enterprise programs, sponsorships, and internal campaigns
Lead Bell’s reputation strategy across all properties with a focus on consistent improvement of sentiment and response behavior
Manage the J Turner relationship including reporting, analysis, and property level action planning
Partner with Account Management to develop and deploy reputation enhancement campaigns that activate on site teams
Create toolkits, communication guides, and best practices that help properties elevate the resident experience through reputation focused work
Maintain a clear and effective brand voice for all resident facing communications
Develop templates and frameworks for resident experience messaging
Partner with Operations and Marketing colleagues to ensure consistency across digital, social, and property communications
Support corporate storytelling including website messaging, signature campaigns, and brand pillars
Collaborate with Operations, Investor Relations, Business Development, HR, and Executive Leadership to support brand aligned initiatives
Serve as the corporate creative and brand resource for high visibility projects across the enterprise
Contribute to strategic planning and annual goal setting within the Marketing and Customer Experience organization
Additional duties as assigned
Qualification
Required
4 to 6 years of experience in brand strategy, design, corporate communications, or related fields
Strong design capability with visual identity systems, corporate brand guidelines, and digital design tools
Proven experience managing brand reputation programs or platforms such as J Turner or similar
Exceptional written and verbal communication skills with strong attention to detail
Highly collaborative with experience partnering across operations, executive teams, and external stakeholders
Strong project management skills and the ability to manage multiple initiatives with clarity and accountability
Strategic thinker who can translate brand vision into practical tools, campaigns, and standards
Preferred
Multifamily experience preferred
Company
Bell Partners Inc
Established in 1976, Bell Partners Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lili Dunn
Chief Executive Officer
John Tomlinson
CFO
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