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CONMED Corporation · 1 day ago

Sr. Manager of Digital Marketing - Advanced Surgical

United States

Full-time

Remote

Senior Level, Lead/Staff

$130K/yr - $209K/yr

8+ years exp

CONMED Corporation is seeking a Sr. Manager of Digital Marketing to lead the development and implementation of digital marketing strategies for their Advanced Surgical division. The role involves managing marketing campaigns, collaborating with cross-functional teams, and analyzing digital performance metrics to enhance engagement and effectiveness.

Information TechnologyMedicalMedical Device

No H1B

Responsibilities

Manage digital marketing campaign projects for the Advanced Surgical division, ensuring smooth and improved operational processes from start to finish, including strategic event integration

Develop and manage a US Advanced Surgical content calendar and partner directly with the Product Marketing and Corporate Digital Experience team for scheduling and posting

Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Marketing team to improve results. This includes improvements to on-page and off-page Advanced Surgical content to enhance engagement and searchability, new content to fill gaps, and social content that creates true fans/ambassadors of CONMED

Manage digital spending budget and bid strategies to maximize the efﬁciency and effectiveness of ad spending

Partners with the Product Marketing team understand brand strategies and priorities

Collaborate with Agencies and Corporate Digital Experience team to execute omni channel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Advanced Surgical business unit

Enhance digital ad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and LinkedIn. Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team

Write/suggest copyfor paid ads (text overlay,captions, headlines), as well as keywords, site links descriptors, and other needs. Lead A/B testing of content when appropriate

Assist Marketing Communication team with content outlines and building creative for campaigns that require various multi-media

Report to Advanced Surgical leadership on campaign performance, trends, and opportunities for improvement

Manage, coach and develop employees

Stay current on industry trends, emerging platforms, and advertising best practices to reﬁne campaign strategies

Develop and implement digital tech stack to enable effective data-driven marketing

Qualification

Digital Marketing StrategyPaid Media ExperienceDigital Ad PlatformsData AnalysisSEO/SEM ProficiencyCopywriting SkillsGraphic DesignCommunication SkillsInterpersonal SkillsDetail-orientedSelf-motivated

Required

8+ years of experience in digital marketing, with a focus on paid media and digital advertising

Previous marketing management experience

Hands-on experience with digital ad platforms (Google Ads, Meta AdsManager, LinkedIn Ads, etc.)

Familiarity with developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, & LinkedIn

Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends

Strong analytical skills with experience in data analysis and campaign performance reporting

Proficiency with SEO/SEM, website reporting tools, and analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets

Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders

Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously

Bachelor's Degree in Marketing, Advertising, Business, or a related field

Preferred

Strong eye for graphic design/video editing

Experience in content development

Benefits

Competitive compensation

Excellent healthcare including medical, dental, vision and prescription coverage

Short & long term disability plus life insurance -- cost paid fully by CONMED

Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period

Employee Stock Purchase Plan -- allows stock purchases at discounted price

Tuition assistance for undergraduate and graduate level courses

Company

CONMED Corporation

Glassdoor3.5

CONMED is a global medical technology company that specializes in the development and sale of surgical and patient monitoring products and services that allow our physician customers to deliver high quality care and as a result, enhanced clinical outcomes for their patients.

Founded in 1970

Utica, New York, USA

1001-5000 employees