Axios · 1 month ago
SVP, Head of Audience and Growth
United States
Full-time
Remote
Director/Executive
$300K/yr - $375K/yrAxios is hiring an SVP, Head of Audience & Growth to lead the company's multi-platform, multi-business audience strategy. This role is responsible for ensuring Axios understands its audiences and consistently reaches, engages, and grows them, while overseeing various teams including Marketing and Audience Development.
AnalyticsMedia and EntertainmentNewsPolitics
Responsibilities
Define and execute a strategy for audience expansion and enrichment across Axios’ portfolio of businesses
Set targets for audience growth that align with company objectives and financials
Own definition of target audiences and their measurement
Manage scenario-planning and audience-based forecasting
Develop and drive KPIs relevant for each part of the business (e.g. ads, events, subscriptions)
Lead our thinking on distribution, including anticipating and managing changes in the landscape
Stay ahead of how AI is shaping distribution and platforms
Define and execute our platform approach, including partnerships with existing and emerging players
Own relationships with key partners, including licensing and syndication deals in collaboration with Revenue
Build and optimize acquisition, retention, and engagement programs that drive meaningful growth in reach, subscribers, and paying customers across target audiences
Deploy both traditional audience development (e.g. social, SEO, discoverability) and Growth tactics (e.g. owned and earned channel optimization)
Grow loyalty and reduce churn with tactics like onboarding, habit loops, personalization and engagement
Lead the setting of audience strategy and KPIs while working with PDT as they execute the build-out of tactics like personalization and onboarding
Enhance what we know about our audiences to drive value, working against a comprehensive, shared data strategy with PDT
Specifically, work closely with the analytics team to evaluate data and set priorities
Build out suite of Axios-expert-centered paid memberships to be a meaningful driver of revenue
Partner with Product on audience-facing monetization opportunities
Develop a strategy to expand Axios’ network of expert-centered audiences, such as through partnerships or other means
Partner with the data team to manage systems for gathering, analyzing, and sharing audience insights across the company
Oversee audience members using a mix of methods including surveys/focus groups; sentiment analysis; and competitive benchmarking
Ensure audience research translates into actionable strategies
Build and lead a multidisciplinary audience team, which may include:
Audience development
Growth marketing and retention
SEO & platform strategy
Paid membership / consumer revenue
Audience research and insights
Be a highly-effective cross-functional leader that works closely with editorial, product, revenue and technology to drive company goals
Foster a culture built around automation, simplicity, and measurable impact
Qualification
Required
Experience in leading audience strategy and partnerships
Ability to define and execute a strategy for audience expansion and enrichment
Experience in setting targets for audience growth that align with company objectives and financials
Proven ability to own definition of target audiences and their measurement
Experience in managing scenario-planning and audience-based forecasting
Ability to develop and drive KPIs relevant for each part of the business (e.g. ads, events, subscriptions)
Experience in leading distribution strategy and anticipating changes in the landscape
Knowledge of how AI is shaping distribution and platforms
Experience in managing relationships with key partners, including licensing and syndication deals
Proven ability to build and optimize acquisition, retention, and engagement programs
Experience in deploying traditional audience development and Growth tactics
Ability to grow loyalty and reduce churn with tactics like onboarding, habit loops, personalization and engagement
Experience in enhancing audience knowledge to drive value through a comprehensive data strategy
Experience in building out paid product development strategies
Ability to partner with Product on audience-facing monetization opportunities
Experience in managing systems for gathering, analyzing, and sharing audience insights
Proven ability to oversee audience research using various methods
Experience in building and leading a multidisciplinary audience team
Ability to work closely with cross-functional teams to drive company goals
Experience in fostering a culture built around automation, simplicity, and measurable impact
Benefits
401(k) with employer match
Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
Employer Health Savings Account (HSA) contribution for the high deductible health plan option
Dental and vision coverage
Primary caregiver 12-week paid leave
Generous vacation policy, plus holidays
One mental health day per quarter
Annual learning and development stipend
$100 monthly work-from-home stipend
Tele-mental health services through Headspace
OneMedical membership, including tele-health services
Personal health advocacy resources through HealthAdvocate
Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
Increased work flexibility for parents and caretakers
Virtual company-sponsored social events
A strong and positive work environment
A commitment to an open, inclusive, and diverse work culture
Company
Axios
We are a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating and shareable ways possible.
Founded in 2016
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$102MKey Investors
Cox EnterprisesGlade Brook Capital PartnersLerer Hippeau
2024-12-11Grant· $45M
2022-08-08Acquired
2021-11-02Series D
Leadership Team
Jim VandeHei
Founder and CEO
Mike Allen
Co-Founder and Executive Editor
Recent News
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