Piping Rock Health Products · 1 month ago
Social Media Advertising Manager
3900 Veterans Memorial Highway, 3900 Veterans Hwy., Bohemia, New York, United States of America
Full-time
Onsite
Mid, Senior Level
$65K/yr - $85K/yr
3+ years expPiping Rock Health Products is a global vitamin and supplement manufacturer committed to quality wellness products. The Paid Social Media Manager will develop, execute, and optimize paid social advertising strategies to drive ecommerce sales across multiple brands, focusing on performance marketing across various platforms.
FitnessHealth CareWellness
Responsibilities
Build, launch, and manage paid social campaigns
Develop platform-specific strategies aimed at maximizing sales, new customer acquisition, and retargeting effectiveness
Create structured testing frameworks (audience testing, creative testing, etc) to improve KPIs
Create clear processes, checklists, SOPs, and quality control measures for campaign builds
Review ads, audiences, budgets, and links before campaigns go live to ensure accuracy and compliance
Monitor all paid social campaigns and adjust budgets, bids, audiences, and creative elements to maximize ROAS
Identify scaling opportunities across brands while managing risk and spend efficiency
Work with the various teams to produce ads that convert
Recommend new platforms, formats, and paid social technologies that support scaling
Produce weekly and monthly performance reports
Additional Duties as assigned
Qualification
Required
Bachelor's degree required
3–5+ years of hands-on paid social experience for ecommerce or consumer brands
Proven success managing revenue-driven campaigns with meaningful ROAS improvements
Exceptional organizational skills and the ability to manage multiple brands simultaneously
Strong analytical skills and proficiency in Meta Ads Manager, TikTok Ads Manager, Google Analytics, Shopify and reporting tools
Preferred
Marketing, Business, Advertising, Communications, or a related field preferred
Benefits
Medical
Dental
Vision
401K with Company Match
Pet insurance
Summer Picnic
Festive Packages
Holiday Celebrations
Associate referral bonuses
Company
Piping Rock Health Products
Who is Piping Rock? Piping Rock Health Products was founded in 2011 by industry icon Scott Rudolph with his son, Michael Rudolph.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
S
Scott Rudolph
President
Recent News
Morningstar.com
2025-12-10
Company data provided by crunchbase