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SCA Health · 1 day ago

Manager Marketing

United States

Full-time

Remote

Mid, Senior Level

$95K/yr - $115K/yr

5+ years exp

SCA Health is a leading organization in redefining specialty care through innovative solutions for ambulatory surgical centers and specialty physician practices. They are seeking a Digital Marketing Manager to lead and execute digital marketing initiatives that enhance brand awareness and support business development objectives. This role involves strategic planning, collaboration with cross-functional teams, and leveraging data-driven insights to optimize digital marketing efforts.

BiotechnologyHealth CareHospitalMedicalPersonal Health

Responsibilities

Plan and implement digital marketing strategies for SCA Health’s websites, SEO, SEM, and reputation management

Maximize the corporate website performance as an effective growth engine by driving lead form completions and supporting business development objectives

Partner with content creators to expand the website’s content strategy, including patient and physician stories and thought leadership, to attract and convert target audiences

Measure and report performance of all digital campaigns and website initiatives against ROI and KPIs, including lead generation and conversion metrics

Identify trends and insights to optimize spend and performance

Brainstorm and execute new growth strategies across digital channels

Serve as a digital marketing SME and advise on best practices

Monitor and evaluate campaign, content, and channel mix effectiveness

Collaborate with internal teams to ensure digital initiatives align with brand standards and legal requirements

Qualification

Digital marketing strategySEOAnalytics platformsWebsite managementMulti-channel campaignsProject managementCommunication skillsHealthcare experienceWordPressGoogle AdWordsSalesforceJira

Required

Bachelor's degree in marketing, Communications, or related field

Minimum of 5 years of experience in digital marketing

Proven success in managing and executing website platform strategy

Expertise using analytics platforms

Expertise using ad server platforms

Experience using project management platforms

Minimum of 3 years of experience with SEO, analytics, and multi-channel campaign reporting

Proven ability to manage client relationships and serve as a trusted partner, ensuring alignment between client objectives and marketing strategies

Strong communication and presentation skills, including executive engagement

Proficiency with multi-site WordPress

Experience using Outlook Office suite of products

May work primarily remote with occasional travel (~3 times per year)

Preferred

Healthcare experience

PiWik Pro (analytics platform)

Google AdWords (ad server platform)

Jira (project management platform)

Experience in ORM platform (Birdeye preferred)

Experience with authoring in a CMS (WordPress preferred)

Experience managing digital media campaigns

Technical expertise in Salesforce and Salesforce Marketing Cloud (data management, automation segmentation, performance analysis)

Benefits

Medical, dental, and vision coverage

401k plan with company match

Paid time off

Life and disability insurance

Company

SCA Health

Glassdoor3.8

SCA Health is a national surgical and practice management company serving over two million patients each year at more than 370 clinical locations and 250 physician practice clinics.

Founded in 1982

Birmingham, Alabama, USA

10001+ employees